Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

The Ward Law Group, PL • Miami Lakes, FL

9d • Onsite

About The Position

The Ward Law Group is seeking a transformational Chief Marketing Officer (CMO) to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas. The firm is scaling from $100M to $250M+ and is recognized as one of the Best Places to Work. This role involves leading national marketing strategy, overseeing a team of 15-25+ marketing professionals, executing full-funnel marketing initiatives, building a powerful brand, and leveraging technology and analytics to drive performance. The CMO will collaborate closely with other departments to ensure a cohesive client journey and will be responsible for managing significant marketing budgets and vendor relationships. This is a key executive role within the firm, translating marketing metrics into business outcomes.

Requirements

• 10+ years in senior marketing leadership roles (CMO, VP, SVP)
• Experience managing teams of 20+ with 7+ direct reports
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• Experience with modern marketing stack: Salesforce, Google Ads, Meta, TikTok, YouTube, SEMrush, CallRail, etc.
• Willingness to work on-site in Miami Lakes, FL and travel as needed
• Proven Growth & Revenue Leadership: Successfully scaled marketing in a company growing from $50M to $250M+
• Managed $10M+ annual marketing budgets with strong, measurable ROI
• Experience driving 30%+ year-over-year growth
• Built and scaled both B2C and B2B acquisition strategies, ideally in regulated or professional services industries
• Full-Funnel & Multi-Channel Expertise: Deep expertise across digital (SEO, Google Ads, Meta, social, video), traditional (TV, radio, billboards), PR, influencer, and brand partnerships
• Proven ability to combine performance marketing (CPL/CPA) with brand storytelling to drive both lead volume and trust
• Experience managing multi-state and multi-office campaigns, including bilingual markets
• Strategic Vision & Execution: Built and scaled national brands, developed repeatable marketing systems (“flywheels”) that compound growth, led marketing transformation initiatives (CRM, marketing automation, AI-driven tools)
• Operational Excellence: Built and led high-performing in-house teams (15+ marketers), established KPIs, dashboards, and reporting systems, metrics across lead generation, client acquisition, and conversion, strong experience in budget planning and allocation, vendor and agency management, media buying and ROI optimization
• Team Leadership & Development: Managed 7+ direct reports, 20–30+ person teams across marketing and sales functions, proven track record of hiring, mentoring, and developing strong talent, building accountable, high-performance teams
• Data-Driven Decision Making: Expert in translating data into actionable growth strategies, strong experience with Salesforce, Google Analytics, CallRail, attribution modeling and campaign tracking, ability to clearly communicate what’s working, what’s not, and how to optimize
• Hands-On, Builder Mentality: Comfortable executing, not just leading strategy, thrives in a fast-paced, high-accountability environment, willing to dive into campaign gaps, funnel performance, creative and channel optimization, works cross-functionally with intake, sales, and operations to improve the full client journey
• Regulated Industry Experience: Experience in legal, healthcare, insurance, financial services, or similar industries, strong understanding of compliance constraints, reputation management, high-trust customer acquisition
• Executive Presence & Communication: Confident communicator with experience presenting to C-level leadership, Boards, and external stakeholders, able to translate marketing into business outcomes (revenue growth, CAC/CPL, ROI and retention)

Nice To Haves

• Bilingual (English & Spanish)
• Experience marketing to Hispanic and multicultural audiences
• Background in multi-location or multi-state expansion
• Experience with influencers, community partnerships, or local outreach
• Experience with video testimonials, radio, and social campaigns
• Experience in high-growth, performance-driven environments
• MBA

Responsibilities

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.
• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent and create pathways for internal growth.
• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm’s story through emotionally resonant client journeys and community engagement.
• Implement KPIs for all campaigns and track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
• Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
• Localize campaigns across Miami, Orlando, NYC, and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.
• Manage marketing budgets of $10M+ annually.
• Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.
• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Benefits

• Paid Time Off (accrues 3 weeks per year)
• Health insurance (firm covers 40-65% of employee premium, includes national coverage and free mental health services)
• Dental plans (with unlimited coverage)
• Vision plans
• Short-term and Long-term Disability benefits (firm paid)
• 1X earnings life insurance coverage (firm paid)
• Firm paid accidental death and dismemberment benefit
• Supplemental insurance options (Critical Illness, Accident, Cancer, Hospital Confinement Indemnity, Term Life, Whole life)
• 401(K) plan with firm match (100% on first 3%, 50% on next 2% after one year of service, immediate vesting)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive