CGO/SVP of Growth

Marketing•Austin, TX

About The Position

Maev is seeking a Chief Growth Officer or Senior Vice President of Growth to own the full marketing engine across performance marketing, brand marketing, and lifecycle, with full responsibility for growing the DTC business. Reporting to the CEO and Founder, Katie Spies, the role is a member of the executive team and accountable for customer-base growth. This is a strategic commercial leadership position for a builder who has taken a category-defining CPG or DTC brand from growth-stage momentum toward a scaled business outcome. The leader will combine commercial and operational judgment with brand-building expertise, and will actively develop direct reports through coaching, mentorship, and feedback. The role oversees growth strategy, acquisition, brand, retention, analytics and measurement, and team leadership. It includes responsibility for an eight-figure marketing budget, growth forecasts and targets, channel strategy, lifecycle programs, agency relationships, and data-driven reporting to the executive team and board.

Requirements

15+ years of progressive commercial and marketing leadership in CPG or DTC, including executive-level experience scaling performance and brand marketing.
Proven track record owning a marketing budget and driving profitable revenue growth at scale.
Fluency in the DTC funnel and digital experience sufficient to partner effectively with an eCommerce team.
Deep knowledge of performance marketing economics and modern measurement, including incrementality, media mix modeling, and attribution.
Strong command of acquisition and retention metrics, including CAC, ROAS, AOV, LTV, repeat rate, and subscription retention, and how they interrelate.
Demonstrated success building and scaling lifecycle or CRM programs that drive LTV.
Demonstrated ability to lead brand marketing alongside performance marketing, building brand equity while delivering commercial results.
Comprehensive knowledge of digital channels, including paid social, SEM, SEO, affiliate, lifecycle, and emerging platforms.
Proven ability to build, lead, and mentor high-performing teams across media, brand, and lifecycle functions.
Strong analytical and problem-solving skills, with a track record of translating data into commercial decisions.
Executive presence and experience presenting to and partnering with CEOs, executive teams, and boards.
Excellent communication, project management, and cross-functional leadership skills.

Nice To Haves

Experience in food, beverage, health and wellness, or pet, particularly in subscription- or replenishment-driven DTC.
Experience leading a brand through a meaningful growth phase, such as from $75M to $200M+.

Responsibilities

Own the full-funnel growth vision, roadmap, forecast, and team, integrating paid, owned, earned, and product-led initiatives to scale efficiently while protecting LTV:CAC and maximizing revenue.
Set and deliver revenue, acquisition, and retention targets; translate strategy into annual operating plans, forecasts, and budgets.
Lead annual marketing planning in partnership with Finance.
Define investment priorities and trade-offs to maximize growth and margin across the funnel.
Represent growth on the executive team, providing a point of view on market dynamics, competitive positioning, and growth levers.
Manage an eight-figure growing marketing budget, including budget guardrails, channel mix, testing roadmap, and brand-versus-performance spend.
Oversee channel strategy and execution across paid channels, including Meta, Google, TikTok, YouTube, and CTV.
Refine the channel mix and allocate budget across channels and initiatives based on expected return; optimize for scale, efficiency, volatility, and brand health.
Partner with agencies and expand the in-house team to outperform forecasts.
Own broader brand marketing strategy, budget, KPIs, team, and execution.
Lead Brand Activations and Creative teams to develop culturally relevant campaigns and activations that grow awareness, consideration, and brand affinity.
Oversee execution across affiliate, influencer, brand and celebrity partnerships, business development, out-of-home, podcasts, and other channels.
Lead Creative in developing compelling storytelling and performance-driven creative that communicates Maev's value proposition and resonates with customers.
Maintain brand integrity and a consistent, compelling brand voice across consumer touchpoints.
Own strategy, execution, and headcount for email, SMS, and lifecycle programs.
Improve customer LTV through data-driven lifecycle optimization and partner cross-functionally to turn behavioral insights into retention initiatives.
Develop the full customer journey and post-purchase touchpoints, establishing practices that inform broader growth and brand strategy.
Oversee measurement, including incrementality testing, media mix modeling, and attribution, to inform channel investment decisions.
Support testing and experimentation across acquisition and retention, documenting clear learnings and improvements.
Oversee growth forecasting, budget allocation, and reporting across digital and offline performance channels.
Present data-driven performance reporting to the executive team and board on a weekly, monthly, quarterly, and annual basis.
Build, lead, and develop a high-performing organization across performance marketing, brand, and lifecycle.
Establish goals, accountability structures, and performance management systems.
Manage agency relationships and external partners, holding them accountable to agreed KPIs.
Foster innovation, ownership, and continuous improvement.
Coach, mentor, and support the career development of direct reports and their teams.