Chief Executive Officer

VISTAR EYE CENTER INC•Roanoke, VA
•$200,000 - $300,000

About The Position

Vistar Eye Center, the leading eye care provider in Southwest Virginia, is seeking a Chief Executive Officer to guide the continued growth of its private, multi-sub-specialty practice. The organization has 20 ophthalmologists, 11 optometrists, and approximately 400 employees across the Roanoke Valley and Southwest Virginia. Its services include specialized ophthalmology, comprehensive optometry, optical and contact lens departments, LASIK, and associated ophthalmic ambulatory surgery centers. The CEO will work closely with physician leadership to advance strategic growth, strengthen operational performance, and support employees. The role calls for a collaborative, forward-thinking servant leader who honors the organization’s legacy, builds trust and open communication, and keeps exceptional patient care at the center of decisions. The CEO will translate strategic vision into effective operations and accountable execution, while representing Vistar in the community and across the healthcare sector. The position is based in the Roanoke Valley of Virginia. Compensation is listed at $200,000 to $300,000 per year, with a competitive benefits package commensurate with the scope of the role and the candidate’s experience.

Requirements

  • At least 10 years of direct people leadership experience in progressively responsible roles within a complex healthcare organization.
  • Demonstrated ability to partner effectively with a Board and physician leadership to advance an organization’s mission, vision, and strategic goals.
  • A record of success in business development, affiliations, and major initiatives across multiple regions or divisions.
  • Experience designing and implementing complex programs, operational systems, and policies that shape organizational performance and direction.
  • Strong strategic and financial planning skills, including connecting long-term priorities to daily operations and execution.
  • Demonstrated success leading multidisciplinary teams through change, process improvement, and significant organizational initiatives.
  • Sound judgment and confident decision-making informed by analysis, experience, and organizational priorities.
  • Excellent communication, relationship-building, and meeting facilitation skills, with the ability to build trust and alignment across organizational levels.
  • Strong organizational skills and initiative to manage competing priorities, multiple projects, and shifting demands.
  • Ability to prepare clear, actionable executive reports, recommendations, and decision materials that support leadership and governance.

Nice To Haves

  • A master’s degree in healthcare administration, business administration, public health administration, or a related field, such as an M.H.A., M.B.A., or M.S.
  • At least three years of experience in the administration of a large, physician-owned practice.
  • Prior CEO experience with a large, complex, privately held ophthalmology group is strongly preferred.
  • CEO experience in optometry or a surgical or procedural specialty group, or COO experience in a large practice within these specialties, will also be considered.
  • Experience evaluating and negotiating complex managed care contracts.
  • Experience leading a significant organization-wide software implementation.
  • Experience in a high-volume, deadline-driven professional environment requiring flexibility, initiative, and independent follow-through.

Responsibilities

  • Guide strategic growth by evaluating business opportunities, anticipating industry and market trends, and developing partnerships that advance Vistar’s mission and regional position.
  • Partner with the Managing Partner, Executive Committee, and Board of Directors to set priorities, make informed decisions, and translate strategic goals into measurable results.
  • Strengthen organizational systems, communication, and processes to improve efficiency, support patient care, and deliver consistent performance across locations.
  • Evaluate operating costs and performance, address concerns, and recommend actions that align resources with organizational priorities.
  • Develop leadership talent and foster a workplace where employees feel connected, motivated, and supported.
  • Direct the administration of Board-approved benefits programs for physicians and employees.
  • Partner with the Chief Financial Officer to provide the Board with timely reports on financial and operational performance and recommendations on strategy, policy, organizational structure, and improvement opportunities.
  • Represent Vistar to the community, healthcare organizations, professional associations, purchasers of healthcare services, and government agencies.

Benefits

  • Competitive compensation and benefits package commensurate with the scope of the role and the candidate’s experience.
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