CEO (Chief Executive Officer)

Hire Ground Talent

5d

About The Position

On behalf of its client, the hiring organization is seeking a Chief Executive Officer to lead a franchise company through an ambitious, disciplined growth phase. The role will protect the brand and culture while advancing sustainable growth, stronger franchise unit-level economics, and long-term shareholder value. It is a visible, hands-on leadership position involving close engagement with employees, franchisees, and coaches to build a high-performing organization committed to delivering world-class experiences.

The CEO will advance the existing strategy rather than disrupt it, working constructively with the founder, senior franchisee leadership, and strategic advisors while strengthening accountability and execution. The role calls for strategic leadership combined with a hands-on, relationship-driven approach.

Success will be assessed against agreed objectives, including revenue, EBITDA and sustainable growth; improved average unit volume, unit-level profitability and franchisee performance; successful new-location development and domestic and international expansion; strong operating systems and organizational accountability; and a consistent customer experience, engaged franchise network, and high-performing culture.

Requirements

• Proven executive track record scaling multi-unit, franchise-driven businesses and delivering sustainable, profitable growth.
• Significant franchising experience, including improving franchisee performance, AUV, and unit-level profitability.
• Experience scaling businesses through disciplined operations, franchise development, and strong business systems.
• Strong financial acumen, P&L ownership, and understanding of the metrics that drive shareholder value.
• Experience leading boards, shareholders, and senior leadership teams.
• Dynamic, approachable leadership style, high emotional intelligence, and passion for building strong teams and culture.
• Ability to turn technology and innovation into meaningful commercial advantages.
• Genuine alignment with the company’s mission and commitment to its franchisees, customers, and communities.

Nice To Haves

• International expansion experience, including master franchise arrangements.
• Capital-raising experience.
• Appreciation for sports, fitness, or other experience-driven consumer brands.

Responsibilities

• Set and execute the company’s growth strategy, balancing expansion, profitability, and long-term shareholder value.
• Partner with franchisees to improve average unit volume (AUV), unit-level profitability, operating consistency, and new-location development.
• Own the P&L, drive financial accountability, and report regularly to the Board on performance, growth, and strategic priorities.
• Build scalable systems, processes, and organizational capabilities to support responsible domestic and international expansion.
• Develop a high-performing executive team, foster accountability, and maintain a strong, collaborative culture.
• Protect and evolve the brand, using technology and innovation to enhance customer experience and business performance.
• Build strong relationships with the founder, Board, franchisee leadership, employees, and strategic advisors.
• Advance the existing strategy constructively and strengthen accountability and execution across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed