Chef·fe de pratique marketing par courriel | Email Marketing Practice Lead
About The Position
Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities. For 19 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings. We are looking for a strategic and technical leader with deep expertise in lifecycle marketing and platforms like Klaviyo, Mailchimp, and HubSpot. Our ideal candidate combines an entrepreneurial mindset to grow our service line with the hands-on discipline to execute high-performing campaigns. As a bilingual and highly organized professional, you are equally comfortable leading client presentations and managing collaborative teams. We value proactive individuals who embrace innovation—such as AI-driven workflows—and thrive in an inclusive environment where every expert's contribution is key to our collective growth.
Requirements
- 4+ years hands-on experience in technical email marketing (e-commerce and/or B2B), including strategy + execution + optimization.
- 1+ year experience in an agency environment (or similar multi-client, fast-context-switch setting).
- Strong experience with Klaviyo, Mailchimp(or comparable ESP/CRM tools)—you can build, troubleshoot, and explain setups clearly. Salesforce & Hubspot are an asset
- Demonstrated ability to create and optimize complex lifecycle strategies (not just newsletters).
- Strong understanding of email marketing fundamentals: deliverability, segmentation, list growth, QA, testing, and measurement.
- Fluent in written and spoken English and French, to communicate effectively with our bilingual clients and international/national team members;
- Highly organized and detail-oriented: you can manage multiple clients, priorities, and stakeholders without quality slipping.
- Comfortable being client-facing, leading calls, and presenting results and recommendations.
Nice To Haves
- Experience using AI-assisted creative tools to accelerate and enhance email marketing production, including layout ideation, content variation, and rapid testing.
- Familiarity with Figma and AI-powered design workflows (e.g. Figma, Figma Buzz or similar) to prototype, iterate, and collaborate on email creative efficiently.
- Comfort collaborating with designers and developers using modern, AI-enabled creative processes.
Responsibilities
- Own email and SMS programs end-to-end, from strategy and platform setup through execution, testing, and ongoing optimization, aligned to client growth objectives.
- Design and manage lifecycle and campaign strategies (e.g. welcome, nurture, retention, re-engagement) while acting as the technical subject matter expert for ESPs/CRMs and email best practices.
- Analyze performance and translate data into action through experimentation, optimization, and clear client-ready reporting that demonstrates impact and next steps.
- You will be the agency’s point person for selling and expanding email marketing services. This is a core part of the role.
- Support email marketing discovery and solution design, translating client needs into clear scopes, roadmaps, and measurable outcomes.
- Support proposals and pitches, shape service offerings, and proactively identify upsell and expansion opportunities within existing accounts.
- Enable internal teams to sell email marketing effectively through documentation, case studies, and shared best practices.
- Manage and coordinate 1–2 freelancers on recurring projects, ensuring quality, consistency, and timely delivery.
- Establish and maintain standards, processes, and QA frameworks to support scalable and profitable delivery.
Benefits
- 4.5 days work week
- Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity
- 3 weeks of vacation and 5 flex days
- Agency closed between Christmas and New Years
- Health and Dental Insurance
- Access to telemedicine
- Employee Assistance Program
- Deferred Profit Sharing Plan and Retirement Savings Plan
- Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements)
- Flexible work schedule
- Virtual and in person team-building activities
- Training and certifications
- Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card
- Corporate discounts on glasses, sunglasses, contacts and others.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
