Channel Marketing Specialist

Trex Company•Winchester, VA

12h•$65,000 - $80,000•Onsite

About The Position

The Channel Marketing Specialist executes regional marketing initiatives in close partnership with regional sales teams and channel partners. This role is responsible for supporting key account development, local market activation, and in-store execution while ensuring alignment to corporate brand standards and marketing strategy.

Requirements

Bachelor’s degree in Marketing, Business, or related field
2–5 years of experience in field, channel, or regional marketing.
Strong execution, organization, and communication skills.
Regional market travel – up to 50%
Must be able to lift up to 50lbs with help to support display execution

Nice To Haves

Experience working with sales teams and external partners preferred.

Responsibilities

Put safety first – Always!
Lead and foster our “people first” culture.
Support regional sales teams on strategic key account plans by executing agreed-upon marketing tactics.
Advise channel partners on co-op marketing investments, ensuring compliance with program guidelines.
Support in-store execution including merchandising, signage, displays, and point-of-sale materials.
Coordinate and execute local events, promotions, and trade shows.
Support both traditional and digital local marketing initiatives, including print, radio, outdoor, paid search, and social.
Assist accounts with local online visibility (store listings, ratings, reviews, and basic local SEO).
Partner with Sales, Product Marketing, and Brand Marketing to activate national programs locally.
Coordinate with agencies, vendors, and internal stakeholders to ensure on-time delivery of regional marketing initiatives.
Track executional details, timelines, and budgets for assigned programs.
Track program activities, co-op usage, and basic performance metrics.
Provide feedback and insights from the field to inform future marketing strategies.