Channel Marketing Senior Specialist

Trend Micro•Irving, TX

4d•Onsite

About The Position

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. Overview The TrendAI™ Channel Marketing Senior Specialist is an operationally focused contributor embedded within the U.S. Marketing team, responsible for ensuring flawless execution across partner programs, events, and channel marketing operations. This role is the operational engine behind TrendAI™’s partner ecosystem—managing the details that enable the channel team to drive partner relationships and pipeline at scale. This is a growth role designed for a highly organized, data-driven marketing professional who will develop deep fluency in channel operations and progressively take on partner-facing responsibilities, building toward a Channel Marketing Manager scope.

Requirements

2–4 years of experience in channel marketing, partner operations, marketing operations, or a related B2B marketing role
Exceptional attention to detail—accuracy and follow-through are non-negotiable in this role
Advanced proficiency in Microsoft Excel for reporting, data manipulation, tracking, and analysis
Hands-on experience with CRM platforms; Microsoft Dynamics preferred
Familiarity with marketing tools and platforms including gifting/direct mail solutions
Strong written and verbal communication skills; comfortable managing requests and timelines across multiple stakeholders
Proven ability to manage multiple workstreams simultaneously in a fast-paced, matrixed environment
Curiosity about the cybersecurity industry and the channel partner ecosystem; prior experience in technology a plus
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience

Responsibilities

Own lead mapping, lead uploads, and SPIF payout processing in close coordination with channel sales and operations teams, ensuring accuracy and timeliness
Support end-to-end execution of 1:many to- and through-partner events—coordinating with partner managers and SDRs, managing seller assignments, and assisting with account creation logistics
Maintain a Global Marketing Calendar by adding and updating all channel events, ensuring cross-functional visibility
Own Microsoft Dynamics CRM contact hygiene and partner email list maintenance to preserve data integrity across all partner communications
Manage swag fulfillment from internal team via intake fulfillment processes
Collaborate with Channel Marketing Managers to support the development of co-branded assets, partner enablement materials, and joint go-to-market initiatives
Track and report on operational metrics, program execution timelines, and partner engagement activities using Excel and internal reporting tools
Support MDF program administration, partner portal content updates, and other channel marketing operational workstreams as needed
Build familiarity with TrendAI™’s partner ecosystem, including distributors, VARs, MSSPs, and GSIs, as a foundation for future partner-facing responsibilities