Channel Marketing Manager (Partner Growth)

Bitwarden

1d•Remote

About The Position

Bitwarden is seeking a Channel Marketing Manager to manage partner marketing initiatives end-to-end. This role will focus on partner onboarding, enablement, demand generation, and events, with a strategic approach to prioritizing efforts across MSP, reseller, and VAR channels based on revenue potential and business urgency. The position is fully remote and ideally located in the U.S., with a preference for East Coast/Central for EMEA support.

Requirements

7+ years of B2B channel, partner, or field marketing experience, ideally within a SaaS or technology company working with MSPs, resellers, or VARs.
Proven ability to independently manage a marketing program from strategy and budget to execution and reporting.
Experience planning and executing in-person or virtual partner events, including sponsorship negotiation and post-event lead follow-up.
Experience building or running partner lifecycle email programs (onboarding, engagement, re-engagement), with comfort in partnering with marketing ops/automation owners.
A track record of transforming a reactive function into a proactive, planned one.
Strong cross-functional collaboration skills, with the ability to build trust across Growth Marketing, Channel Sales, and Marketing Operations.
Comfort with ambiguity and prioritization, capable of managing more inbound requests than one person can execute.
Collaborative and adaptable mindset.
Openness and authenticity combined with excellent communication skills.
Excitement and enthusiasm for open source and for better internet security.
Excellent problem-solving skills.

Responsibilities

Own the MSP channel marketing motion end-to-end, including partner onboarding content, lifecycle email programs, enablement webinar series, and supporting the annual event calendar.
Develop the annual Channel Marketing Plan, encompassing event selection, budget, campaign strategy, and the executive approval process, in collaboration with Marketing and Sales leadership.
Act as the primary marketing point of contact for Channel Sales (MSP, reseller, VAR), managing the biweekly Channel Marketing meeting, the event intake process, and creating/evolving sales enablement deliverables.
Report on program performance, including pipeline influenced, partner engagement, event ROI, and progress against revenue targets, to marketing and sales leadership.
Extend proven partner playbooks, such as onboarding sequences, enablement content, and partner toolkits, prioritizing by revenue contribution and need.
Build and execute a proactive, always-on partner demand generation strategy to attract net-new target partners in uncovered territories/regions, aligned with pipeline and ARR targets.
Manage the channel marketing budget, including sponsorships, campaigns, and partner enablement programs, making prioritization decisions for new requests.
Collaborate with Marketing Operations, Comms, and Product Marketing to ensure partner-facing content, campaigns, and the partner portal are current and aligned with brand and product roadmaps, focusing on globally visible web documents.
Assist with the administration of the Bitwarden partner portal, ensuring content is up-to-date, accessible, and aligned with go-to-market priorities.