Channel Marketing Manager

WellnessLiving

6d•Hybrid

About The Position

WellnessLiving is seeking a Channel Marketing Manager to drive referral revenue through its partner network and customer-referral program. This role reports to the Director of Channel Partnerships and involves owning partner marketing initiatives such as event activations, email campaigns, social media strategy, and content creation. The manager will also oversee the customer-referral program from start to finish, manage The Founders’ Journey podcast, and lead the Customer Champions program (a Customer Advisory Board). The primary goal is to strengthen partner and customer relationships to generate more referrals. Collaboration will be key, working closely with Channel Partnerships, Product, Customer Success, Events, Creative, and the VP of Marketing. Success will be measured by partner- and customer-sourced referral pipeline, improved customer-referral program performance, and consistent partner content that facilitates network activation.

Requirements

4+ years in B2B channel marketing, partner marketing, or customer-referral / advocacy marketing.
Experience running partner events, co-marketing activations, and partner content (webinars, interviews, short-form video) that deepens the relationship and produces referral activity.
Experience managing a customer- or partner-referral program, including campaigns, email invitations, follow-up, and performance reporting.
Experience running a customer advisory board, champion group, or similar operator forum, and turning conversations into product insight.
Comfort coordinating webinars, podcast interviews, and short-form video with Creative and Events.
Comfort being measured on referral volume and influenced pipeline — not vanity engagement.
Strong writing and editorial judgment, including session notes and insight memos that Product and Sales will use.
Clear, confident communication with studio and wellness-business owners.
Highly organized and proactive, with the ability to run multiple programs from concept through completion with minimal oversight.

Nice To Haves

Experience in wellness, fitness, beauty, or other multi-location SMB software
Familiarity with Salesforce or a comparable CRM
Existing relationships with studio founders or industry operators

Responsibilities

Own partner marketing across activations, partner events, email invitations and follow-up, and partner social strategy.
Plan and run partner event marketing: pre-event outreach, invitations, on-site or virtual activation support, and post-event follow-up that deepens the relationship and produces referral activity.
Coordinate and produce partner-related content — webinars, podcast interviews, expert interviews, social content and related assets — that showcases the partner network and gives partners something they want to share.
Use that content and those events to strengthen partner relationships and drive more partner-sourced referral revenue.
Identify potential partners through program work and introduce them to Channel Partnerships for follow-up.
Manage the customer-referral program with a clear goal: increase customer referrals overall.
Own the program calendar and deliverables — activations, campaigns, email invitations, and follow-up sequences that give customers a reason to refer and make it easy to complete the referral.
Build and ship stronger referral assets and campaign packages (email, landing support, social copy, and partner/customer talking points) and measure what actually produces referrals.
Work with Channel Partnerships on targeting, timing, and handoff of referral-ready conversations.
Own the podcast calendar, guest booking, recording logistics, brand-safety review, and publish.
Use the show as a partner- and customer-relationship tool: book operators and partners, then convert strong conversations into clips, follow-up, and referral opportunities.
Recruit and maintain a small standing board of customers (typically 8–12 operators) who preview features and give structured product feedback.
Coordinate feature-preview sessions with Product, synthesize insights, and deliver written memos Product can act on.