Channel Marketing Manager- Plumbing & Mechanical

Zurn Elkay Water Solutions•Milwaukee, WI

27d•Onsite

About The Position

The Channel Marketing Manager – Plumbing & Mechanical plays a pivotal role in shaping and executing integrated marketing strategies that drive revenue growth and enhance the customer experience across the plumbing wholesale & mechanical sales channel at Zurn Elkay. This position owns the marketing strategy and execution and understands the P&L drivers, and product marketing and sales objectives to make strong go-to-market recommendations that support our key customers’ sales growth and profitability. The role collaborates with sales leadership & external rep firms to develop and implement strategic marketing programs for accounts and end customers, ensuring brand consistency, market penetration and customer engagement across multiple verticals in wholesale including; education, healthcare, hospitality, government, correctional and other large commercial verticals. This highly collaborative role requires a data-driven, customer-centric marketer who thrives in a cross-functional, matrix environment, partnering closely with Sales, Product Management, Pricing, and Digital teams to drive results.

Requirements

Bachelor’s degree in Marketing, Business or related field is required
10+ years of experience in B2B marketing with a focus on channel marketing and integrated strategy
People management experience
Strong analytical mind – ability to absorb data and turn it into actionable plans
Knowledge of Hubspot, Microsoft Dynamics, Tableau and other analytic software tools
Demonstrated success in managing cross-functional projects and influencing key stakeholders
Excellent communication and presentation skills
Detail oriented, organized and ability to manage multiple projects and deadlines in a face paced environment, high sense of urgency
Ability to position products and programs in a creative and innovative way to drive awareness, growth and sales
Self-motivated, ability to work independently as well as cross-functionally to drive results

Responsibilities

Develop an annual channel marketing plan for plumbing wholesale, mechanical and showrooms with strategies and tactics by each vertical focusing on actions for each of the large accounts (Ferguson, Hajoca, FW Webb, etc)
Works with product marketing teams, sales leadership and rep firms (across all relevant product lines, filtration, drinking water, drains, flow systems, etc) and sales to launch new products into the key wholesale accounts and grow profitable sales
Lead marketing strategy for key business growth segments and national wholesale accounts across verticals inclusive of education, healthcare, office, manufacturing and other large commercial projects
Works collaboratively with internal sales, reps and product marketing teams to develop training programs tied specifically to plumbing wholesale customers to grow brand awareness & sales
Define and implement merchandising plans, incentive programs, promotional campaigns, and sales enablement tools specific to key plumbing wholesale accounts and key verticals
Set the strategy and collaborate with marketing operations on relevant digital properties including website and rep portal
Ensure marketing strategies are aligned with sales forecasts and brand objectives
Develop and manage the budget for wholesale/showroom channel marketing activities and optimize ROI
Recommends and works with research team on conducting relevant quantitative or qualitative research to support channel partners initiatives
Define and implement merchandising plans, incentive programs, promotional campaigns, lead generation and email campaigns and other sales enablement tools for wholesale customers
Develop and deliver relevant presentations for key customers
Collaborate with Sales Managers and Demand & Media teams on lead generation and conversion by executing key marketing tactics with target personas
Set strategy and collaborate with demand and media manager to identify key trade advertising programs that grow awareness of Zurn Elkay products and brands in Wholesale channel
Works with Channel Marketing Mgr – Online to ensure all brick-and-mortar strategies can translate into appropriate online content and eCommerce initiatives to grow key accounts
Build and maintain strong wholesale/showroom channel expertise through regular field travel, customer visits and attendance at key industry events and tradeshows
Monitor competitive activity, pricing dynamics and market trends within the MRO channel and translate findings into actionable strategies and tactics
Develop and maintain channel dashboards with agreed upon annual KPI’s and report out to team on monthly basis
Creates a consistent and compelling customer experience across all touchpoints by aligning channel-specific marketing communications with brand messaging
Partners with customer experience, sales and product teams to ensure marketing initiatives meet customer expectations and improve overall customer satisfaction
Ability to mentor and manage 1 direct report
Partners closely with wholesale sales leadership, product marketing teams, demand gen teams and corporate communications and creative teams to develop plans and tactics
Serves as the key liaison between sales and the product marketing team to ensure relevant information on key wholesale customers informs decisions on go-to-market strategy