Channel Manager

The Guardian•New York, NY

2d•$110,000 - $115,000•Hybrid

About The Position

The Guardian is a global news organization that delivers fearless, independent journalism. Guardian US is an entirely digital operation headquartered in New York City, seeking to engage US readers by combining the Guardian's international coverage with US voices and expertise. The channel manager oversees the end-to-end operation of our key social/video channels, managing publishing, scheduling, optimisation and platform best practices while working across editorial, audience and commercial teams to maximise reach and engagement.

Requirements

Excellent writing skills and news judgment.
Proven track record of analyzing audience trends and clearly communicating insights to journalists.
Strong understanding of search engine optimization best practices, and experience with relevant tools, particularly for A/B testing content in competitive coverage areas.
A firm grasp of the Guardian’s brand and editorial identity and a strong understanding of the US news media video landscape to find opportunities to experiment and grow.
Strong written and verbal communication skills, with the ability to craft compelling headlines and engaging social media copy that captures attention and drives traffic.
Strong interpersonal skills and the ability to work effectively in both remote and in-person team environments, fostering collaboration across departments.

Responsibilities

Managing the end-to-end publishing process across TikTok, Instagram (Feed, Reels and Stories), and YouTube, including post optimisation (keywords, story sharing, A/B testing headlines and thumbnails, and maintaining editorial standards and tone).
Managing the publishing calendar and coordinating with editorial, video and partnerships teams to ensure content is delivered on time.
Creating UTM tracking links, monitoring campaign traffic, and maintaining Link in Bio landing pages.
Owning and communicating platform best practices, ensuring content is optimised for each channel rather than simply repurposed.
Escalating reputational, legal or safeguarding issues arising from social activity to the appropriate teams.
Managing Instagram Highlights, TikTok playlists, pinned posts/videos, and overall channel organisation.
Coordinating the rollout of marketing campaigns, commercial messaging, and sponsored content across social channels.
Acting as the day-to-day contact with the guardian platform partnerships team for operational matters.
Responding to comments, running interactive Story features (polls, Q&As), and surfacing audience insights.
Monitoring comment sections to uphold community guidelines and mitigate reputational and legal risks.
Tracking and reporting on channel and platform performance, providing actionable insights and recommendations.
Working with the wider Audience team to monitor platform algorithm changes, emerging trends, and competitor activity, identifying opportunities for producers.
Collaborating with the Berger leadership team to develop and launch new social channels.