USA PRO (Breeder) Channel Manager

Farmina•Reidsville, NC

1d•Hybrid

About The Position

Responsible for improving efficiency and increasing channel profits. The position also includes good experience leading a team that achieves goals to support overall company objectives. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described , and may be amended at any time at the sole discretion of the Employer. Farmina is An Equal Opportunity Employer

Requirements

5 years’ experience as a breeder, judge, sales person or other directly related experience in the pet breeder channel.
5 years experience in cynology.
75% travel
Strong sales acumen with excellent negotiation skills
Extensive knowledge of lineage genetics issues with various breeds
Lives close to a major airport.
Strong computer and organizational skills
5 years experience in channel sales

Responsibilities

Driving sales within the breeder channel under his/her Area.
Identifying new opportunities and developing strategies for achieving set goals and for business growth.
Developing new solutions to meet client needs.
Monitoring the sales development and doing regular sales analysis.
Continuously training and developing the sales team and supporting the distributors team to achieve the set goals.
Visiting breeders, keeping good relations and presenting products.
Encouraging and supervising the breeder channel sales force in processes of implementing marketing strategy in the field.
Encouraging breeders to take an active roll in implementing marketing strategy.
Organizing and representing the company at dog/cat shows and other gatherings related to his/her channel, within budget and supported in the organization by the marketing team.
Supervising results of channel sales team - targets and KPI’s and reporting it to CEO Farmina N. America and to global corporation.
Preparing regular reports for upper management.
Reporting key results to corporate officers.
Researching market trends and competition.
Analyzing brand/activities, evaluation analysis on an on-going basis and recommending corrective actions if needed.
Working with distributors in order to support them with marketing/sales actions in their daily business.
Leading new product launch and distribution building process across market channels.
Monitoring, evaluating and communicating changes in the pet food category, customer/channels dynamics and recommending actions to address issues and opportunities.
Managing a team of breeder sales agents to achieve sales and profit goals.
Developing key performance goals and managing the performance of staff at all levels.
Hiring new staff within a channel breeder in line with company’s policy and processes.