Channel Commercial Marketing Manager

Brady Corporation • Salt Lake City, OH

51d

About The Position

Ready to make an impact? We’re seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our healthcare distributor and reseller partners. In this role, you’ll own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth. With your creativity, energy, and strategic mindset, you’ll develop programs that inspire partner commitment, enable sales success, and deliver measurable results.

Requirements

• Channel Marketing Strategy development and execution
• Partner engagement and growth program design
• Sales enablement content and training development
• Channel partner program management (rebates, MDF, co-op marketing)
• Cross-functional collaboration with Sales, Marketing, and Creative teams
• Performance tracking and reporting (campaign effectiveness, ROI)
• Budget management (MDF)

Responsibilities

• Develop and execute the overarching marketing strategy for the distributor and reseller channels, including healthcare technology and MedSurg, aligning initiatives with business and sales goals to drive awareness, engagement, and profitable growth.
• Design and deliver campaigns, programs, and communications that strengthen partner relationships, improve partner satisfaction, and expand channel performance.
• Equip channel partners’ sales teams with the tools, content, and training needed to effectively position and sell our products. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation. Introduce and onboard new products through the channel.
• Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget.
• Work closely with Sales, Commercial Marketing, Global Creative and other teams to ensure consistency in messaging, positioning, and go-to-market execution.
• Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
• Perform other related duties and projects as assigned to support overall channel marketing goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed