CCA Cross Channel Initiatives Analyst

General Motors•Warren, MI

1d•Hybrid

About The Position

The Cross Channel Initiatives Analyst is an insight-driven professional who operates with significant autonomy and exercises professional judgment on complex, non-standard business challenges. This role goes beyond analysis — it owns the end-to-end development and delivery of program strategies, measurement frameworks, and cross-functional solutions that drive measurable business impact for dealers, customers, and GM. The Analyst serves as a recognized subject matter resource across the team, mentors other analysts, and influences decisions at the functional level without direct authority.

Requirements

Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or related field, advanced degree a plus.
5-8 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).
Expert level Excel; proficiency in SQL and Power BI (or Tableau) for data modeling, measures, and visualization.
Proven track record of translating complex, ambiguous data into strategic, actionable recommendations that drive business outcomes.
Strong influencing skills — able to persuade senior stakeholders unfamiliar with subject matter and navigate differing opinions to reach alignment.
Effective communicator able to work across diverse stakeholder groups and manage multiple priorities in a fast-paced environment.

Nice To Haves

Advanced degree a plus.

Responsibilities

Evaluate effectiveness of PASE, Partner Perks, and ad hoc incentives using sales, parts movement, redemption, and attach-rate data; identify performance drivers and gaps by region/segment.
Build evidence-based recommendations on program mechanics (eligibility, payout curves, tiers, timing), forecast expected impact, and track realized results vs. targets.
Develop and maintain Power BI dashboards and management-ready summaries (month/quarter close, pre/post promotions), ensuring data accuracy and audit readiness.
Partner with Sales, Service and Marketing Channel Leaders, Field Teams, Finance, and Marketing to align incentives to business priorities and customer experience goals.
Track KPI trends (e.g., sales volume, redemption rate, ROI, margin impact, dealer participation, program leakage, mix shifts) and escalate risks with mitigation options.
Create and deliver concise, compelling presentations and program briefs to inform senior leadership decisions and field enablement; serve as a credible voice across multiple levels of the organization.