Catering Sales Manager

Panera BreadSaint Louis, LA
$48,563 - $58,275Remote

About The Position

The Catering Sales Manager is responsible for achieving Key Performance Indicators (KPIs) such as a high number of dials and conversations per day, growth in Target Accounts, acquisition of new clients and organizations, and increasing the dollar value of the regional book of business. This role involves prospecting and utilizing account-based selling techniques to expand sales within assigned Target Accounts. The manager will make a high volume of outbound calls to leads, new, active, and at-risk clients to foster relationships and generate incremental and ongoing revenue. A strong understanding of the geographic territory, including top employers and key economic drivers, is essential. The position requires developing, maintaining, and executing Territory Account Plans to drive sales growth. Responsibilities include qualifying clients to understand their buying patterns, future needs, and forecasting large transactions in the CRM, as well as achieving assigned period, quarterly, and annual target revenue goals. The role also involves creating proposals, assisting with online and offline ordering, supporting client purchases, and actively promoting online ordering and loyalty program sign-ups. Building and maintaining positive client relationships to uncover referral and growth opportunities, and demonstrating mastery of Panera’s catering offer are key. The manager will support clients and operating partners to ensure the highest level of customer experience and build relationships with local catering teams to ensure successful execution of catering orders. This is a virtual team environment where the manager functions as an extension of the regional sales team, collaborating on regional sales efforts, prospecting and reactivating clients, and growing share of wallet at Target Accounts within the regional geography. Excellence in time management is expected through the effective use of Outlook Calendar, SalesForce.com, and other online resources for organization, strategic planning, and follow-up.

Requirements

  • High number of dials and conversations per day
  • Growth in Target Accounts
  • Acquisition of new clients and organizations
  • Dollar value of regional book of business
  • Prospecting and use of account-based selling techniques and strategies
  • High volume of outbound calling to leads, new, active and at risk clients
  • Demonstrate knowledge of geographic territory, including top employers, key economic drivers, etc.
  • Develop, maintain and execute Territory Account Plans
  • Qualify clients and their respective organizations
  • Understand client buying patterns, future needs, and forecast large transactions in our CRM
  • Achieve assigned period, quarterly and annual target revenue goals
  • Create proposals
  • Assist with online and offline ordering
  • Support client purchases
  • Actively drive online ordering and loyalty program sign-ups
  • Build and maintain positive client relationships
  • Uncover referral and growth opportunities
  • Mastery and knowledge of Panera’s catering offer
  • Support clients and operating partners around providing the highest level of customer experience
  • Build relationships with local catering teams
  • Partner to successfully execute catering orders
  • Work in a virtual team environment
  • Function as an extension of regional sales team
  • Regional sales efforts with other sales roles to prospect and reactivate clients
  • Growing share of wallet at Target Accounts
  • In the regional geography
  • Demonstrates excellence in time management through use of Outlook Calendar and SalesForce.com, as well as, other online resources to maximize organization, strategic planning and follow-up

Responsibilities

  • Achieve required KPIs: High number of dials and conversations per day, growth in Target Accounts, acquisition of new clients and organizations, and dollar value of regional book of business
  • Prospecting and use of account-based selling techniques and strategies to grow sales within given Target Account
  • High volume of outbound calling to leads, new, active and at risk clients to build relationships and generate incremental and ongoing revenue
  • Demonstrate knowledge of geographic territory, including top employers, key economic drivers, etc.
  • Develop, maintain and execute Territory Account Plans to drive incremental sales growth
  • Qualify clients and their respective organizations, in order to understand client buying patterns, future needs, and forecast large transactions in our CRM
  • Achieve assigned period, quarterly and annual target revenue goals through selling activities
  • Create proposals, assist with online and offline ordering, and support client purchases
  • Actively drive online ordering and loyalty program sign-ups
  • Build and maintain positive client relationships, uncovering referral and growth opportunities
  • Mastery and knowledge of Panera’s catering offer
  • Support clients and operating partners around providing the highest level of customer experience
  • Build relationships with local catering teams and partner to successfully execute catering orders
  • Work in a virtual team environment and function as an extension of regional sales team, to include, regional sales efforts with other sales roles to prospect and reactivate clients, growing share of wallet at Target Accounts, and in the regional geography
  • Demonstrates excellence in time management through use of Outlook Calendar and SalesForce.com, as well as, other online resources to maximize organization, strategic planning and follow-up
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