Category & Shopper Insight Manager

Unilever•Toronto, ON

2d•CA$84,900 - CA$127,300•Hybrid

About The Position

This role exists to turn shopper and category insights into growth opportunities, enabling stronger retailer partnerships, data-driven decision-making, and category growth across Canada. The Category Shopper Insight Manager plays a key role in developing actionable recommendations, influencing stakeholders, and driving business results through strategic category management and shopper-focused insights.

Requirements

2–3+ years of experience in Category Management, Shopper Insights, Account Management, Brand Management, or related areas.
Experience working with retailers or FMCG/manufacturing organizations.
Advanced proficiency in Excel, PowerPoint, and Word.
Experience with NielsenIQ, MarketTrack, Homescan, or similar market research tools.
Strong analytical, reporting, communication, and stakeholder management skills.
Knowledge of shelf/space management and planogram development.
University degree in Business, Marketing, or a related field.
Valid Ontario driver's license.

Nice To Haves

Knowledge of AI tools such as Microsoft Copilot, Claude, ChatGPT, or similar platforms.

Responsibilities

Build and strengthen strategic relationships with retailers.
Develop and execute Category Growth Plans.
Identify growth opportunities through analytics and shopper insights.
Create compelling selling stories and recommendations backed by data.
Lead category management initiatives and best practices.
Support Joint Business Planning (JBP) and annual business planning processes.
Evaluate innovation opportunities and provide listing recommendations.
Partner with internal and external stakeholders to drive category growth and business results.