Category Insight Analyst

Manhattan Beer & Beverage Distributors•Wyandanch, NY

4d•$80,000 - $85,000•Hybrid

About The Position

Manhattan Beer and Beverage Distributors (MBBD) is seeking a Category Insights Analyst to develop critical category insights utilizing Circana IRI syndicated data, marketing insights, and category analysis to ensure MBBD goals are met. The role involves creating fact-based selling stories to grow the beer business for retailers, supplier partners, and the MBBD Sales team. The analyst will communicate insights through retail account presentations to drive volume, distribution, space, promotion, and merchandising, and will also analyze new item introductions, growth opportunities, package expansions, and assortment. The primary focus will be on growing MBBD’s Circana IRI dollar share annually within key market segments. Responsibilities include preparing monthly gap summary analyses for facility reviews, developing and delivering monthly GSD Scorecards for each branch, and creating and managing MBBD’s Corporate Chain All-Inclusive Circana Scorecard. The role also involves maintaining and updating MBBD’s Circana Store-Level Data, distributing monthly 13-Week Sales Sheets, partnering with sales teams to provide actionable insights, collaborating with Key Account Executives on scorecards, presenting quarterly insights to the Senior Leadership Team, executing ad-hoc performance deep dives, conducting market audits, and assisting the sales force with syndicated data to optimize revenue and profit.

Requirements

Strong capabilities in running and interpreting syndicated data such as IRI, Spectra data and evaluating consumer panel inquires.
Advanced Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Access), along with Adobe tools and space planning software.
A minimum of 2 years’ Retail experience
Associate’s degree
Must have the ability to analyze analytics and provide a compelling story!
Strong analytical, problem-solving and decision-making skills
Must be able to travel through MBBD’s footprint, 1-2 times a week.
Strong organizational, written/oral communication skills.
Strong customer presentation and key account sales skills.

Responsibilities

Create impactful fact-based selling stories that grow the beer business for the Retailer, MBBD Supplier partners and the MBBD Sales team.
Communicate all analytical insights into retail account presentations to drive volume, distribution, space, promotion and merchandising.
Create new item introductions, growth opportunities, and package expansion and assortment analysis utilizing market data trends.
Grow MBBD’s Circana IRI dollar share annually focusing on key market segments.
Prepare monthly gap summary analysis for use in Director of Corporate Sales Administration facility reviews.
Develop and deliver monthly GSD Scorecards for each branch, recapping and analyzing specific territory trends by Segment, Supplier, Brand Families and Brands.
Create and manage MBBD’s Corporate Chain All-Inclusive Circana Scorecard focusing on total territory insights and trends.
Maintain and update MBBD’s Circana Store-Level Data through select Retail Banners’ individual Pivot Table Dashboards.
Distribute MBBD’s monthly 13-Week Sales Sheets to the sales team for the 500+ stores providing Circana store level data.
Partner with sales teams in the field coaching and providing actionable insights on market data trends and consumer behavior.
Collaborate with MBBD’s Key Account Executives providing scorecards for Corporate Chain Focus Brands and other strategic initiatives.
Present quarterly insights to (SLT) Senior Leadership Team highlighting key market findings and performance drivers.
Execute high priority ad-hoc performance deep dives to equip sales and leadership with fact-based narratives that influence sales teams, supplier partners and key retail stakeholders.
Conduct market audits to gain proper perspective on category execution.
Assist the Sales force with market specific syndicated data to optimize revenue and profit.
Effectively perform job responsibilities as outlined in the Personal Performance Plan Appraisal.