BU Category Marketing Manager - Foodservice Poultry
About The Position
The Category Marketing Manager leads category initiatives for the Foodservice Value-Added Poultry (FSVAP) business, using market and customer insights to shape category strategy, portfolio decisions, and commercial growth. The role owns a portfolio of category products and projects and partners with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation to align teams and deliver results. The position may supervise and develop Associate Manager direct reports. The manager contributes to annual category and brand planning, leads market and competitive analysis, assesses product and pricing performance, and identifies portfolio and innovation opportunities. They develop recommendations and present them to Sales, Marketing, and senior leadership. The role is based on first shift; local candidates receive priority. One to four domestic trips per year are expected. Relocation assistance and visa sponsorship are not offered.
Requirements
- Bachelor's degree in business, marketing, economics, finance, or a related field.
- At least 5 years of experience in category management, marketing, market insights, strategy, or a related field.
- Proficiency in Excel, Word, and PowerPoint.
- Excellent verbal and written communication skills.
- Strong analytical and problem-solving skills, including the ability to turn market, customer, and competitive data into actionable insights.
- Solid understanding of category, portfolio, and pricing performance.
- Ability to coach and develop others.
- Strong project management skills and ability to influence cross-functional partners in a fast-paced, changing environment.
- Willingness and ability to perform the physical requirements of the job with or without reasonable accommodation.
Nice To Haves
- MBA.
- Experience with syndicated market data such as Circana.
- Knowledge of the foodservice and/or CPG industry.
Responsibilities
- Contribute to the annual situation assessment and category and brand strategy for FSVAP.
- Evaluate internal strengths and weaknesses and external opportunities and threats, including consumer, operator, and competitor dynamics.
- Track progress against category priorities and recommend adjustments.
- Lead monthly Circana category share tracking and reporting for FSVAP.
- Translate category trends, consumer and operator behavior, and competitive activity into insights and recommendations.
- Assess competitor and industry capacity and the implications of market shifts.
- Lead product and pricing performance assessments, quality monitoring, and competitive benchmarking.
- Partner with Sensory on drivers of liking and competitive testing.
- Lead white-space and gap analysis and renovation initiatives.
- Lead SKU rationalization analysis and recommend portfolio actions.
- Partner with Innovation to turn white-space and gap analysis into opportunities.
- Identify emerging consumer and operator needs and recommend priorities.
- Review Brand Marketing materials for alignment with category and customer insights.
- Partner with Pricing/Revenue Management on performance and pricing decisions.
- Develop and present category recommendations to Sales, Marketing, and senior leadership.
- Coach and develop Associate Managers.
- Manage multiple complex projects and align cross-functional partners to deliver results.
- Use approved AI tools responsibly, protect sensitive information, follow company policies, validate AI-generated outputs, and apply professional judgment.
- Travel one to four times domestically per year.
- Perform the physical requirements of the job with or without reasonable accommodation.
Benefits
- Paid time off.
- 401(k) plans.
- Affordable health, life, dental, vision, and prescription drug benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
