Category Insights Analyst
About The Position
The Category Insights Analyst serves as an analytical and insights resource for clients with $20M+ in retail sales in a specific regional sales market. The role accelerates information delivery, streamlines processes, and provides insights, reporting, forecasting, sales-planning support, post-promotional analytics, and pricing recommendations to support client development and company growth. The analyst collects, analyzes, and reports information using varied tools, data sets—including NIQ, Circana, retailer, and shipment data—and analytical techniques. Working with a regional sales office and internal and external clients, the analyst identifies reporting needs, analyzes business data, and creates ad hoc and standardized reports that support actionable insights. The role is the subject matter expert in consumption data for assigned clients and may contribute to tools and processes that improve business-data capture and quality. The position works primarily in an office environment. Travel is not required, though it may be limited based on business needs. The role has no direct reports.
Requirements
- Bachelor’s degree.
- Less than one year of experience in a relevant field.
- Strong analytical, interpretive, and problem-solving skills, including the ability to turn data into actionable insights.
- Working knowledge of syndicated scan data and business reporting applications.
- Experience using data visualization tools.
- Ability to communicate complex quantitative analysis clearly, precisely, and in an actionable manner.
- Strong Excel skills, including pivot tables and VLOOKUPs.
- Aptitude for learning relational databases and multidimensional data tools.
Nice To Haves
- Professional certification in category management.
- Consumer packaged goods experience.
Responsibilities
- Use consumption sales data, shopper insights, and other data sources to provide business insights that support sales against ADV and client objectives and core KPIs for the assigned region.
- Contribute to retail trade and promotional pricing recommendations, and support the Sales Team with pre- and post-promotional analysis to improve trade effectiveness and efficiency.
- Analyze market trends, competitive activities, and channel shifts; serve as the subject matter expert for the regional marketplace and develop expertise on assigned retailers.
- Assist the Category Analytics & Insights Manager in developing line reviews, business overviews, and selling stories to support client selling opportunities.
- Collaborate with the Space Management team to develop planograms and advocate for shelving standards that support client objectives.
- Collect, analyze, and report business information using a variety of tools, data sets, and analytical techniques.
- Work with internal and external clients to identify reporting needs, conduct business data analysis, and create ad hoc and standardized reports.
- May help develop or implement tools and processes for capturing business data and maintaining data quality.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
