Category Insights Analyst
About The Position
The Category Insights Analyst serves as an analytical and insights resource for clients in a specific regional sales market. The role accelerates information delivery, streamlines processes, and provides insights, reporting, forecasting, sales-planning support, post-promotional analytics, and pricing recommendations to support client development and company growth. The analyst collects, analyzes, and reports information using various tools, datasets—including NIQ, Circana, retailer, and shipment data—and analytical techniques. Working with a regional sales office and internal and external clients, the analyst identifies reporting needs, analyzes business data, and creates ad hoc and standardized reports to support actionable decisions. The role is a subject matter expert in consumption data for assigned clients and may help develop or implement tools to improve data capture processes and data quality. The position works primarily in an office environment and involves extended periods of sitting, telephone use, and computer data entry. It may require lifting up to 10 pounds. No travel is required. A bachelor's degree is required; professional certification in category management is a plus. Less than one year of relevant experience is specified, with consumer packaged goods experience preferred.
Requirements
- Bachelor's degree.
- Less than one year of experience in a relevant field.
- Strong analytical, interpretive, and problem-solving skills, including the ability to turn data into actionable insights.
- Working knowledge of syndicated scan data and business reporting applications.
- Experience using data visualization tools.
- Ability to communicate complex quantitative analysis clearly, precisely, and in an actionable manner.
- Strong Excel skills, including pivot tables and VLOOKUPs.
- Aptitude for learning relational databases and multidimensional data tools.
Nice To Haves
- Professional certification in category management.
- Consumer packaged goods experience.
Responsibilities
- Use consumption sales data, shopper insights, and other data sources to provide business insights that support sales against regional and client objectives and core KPIs.
- Contribute to retail trade and promotional pricing recommendations and support the Sales Team with pre- and post-promotional analysis.
- Develop insights and learnings to improve trade effectiveness and efficiency for clients.
- Analyze market trends, competitive activities, and channel shifts, and act as the subject matter expert for the regional marketplace.
- Develop expertise on retailers in the assigned geography.
- Assist the Category Analytics & Insights Manager with line reviews, business overviews, and selling stories to support client selling opportunities.
- Collaborate with the Space Management team to develop planograms and advocate shelving standards that support client objectives.
- Collect, analyze, and report business information using available tools and datasets.
- Work with internal and external clients to identify reporting needs, conduct business data analysis, and create ad hoc and standardized reports.
- Help develop or implement tools to improve business-data capture processes and maintain data quality.
- May delegate work and provide guidance, direction, and mentoring to indirect reports.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
