Category Growth Manager - Walmart

The Kraft Heinz Company•Rogers, AR

1d•$104,200 - $130,200•Hybrid

About The Position

The Category Growth Manager, Walmart is responsible for accelerating profitable growth for Kraft Heinz by setting and executing a clear category strategy grounded in customer insights, market dynamics, and financial rigor. This role partners cross-functionally with Sales, Marketing, Product, Finance, and Analytics to identify and unlock growth opportunities, align stakeholders to a shared plan, and drive disciplined execution. As a category leader, the role influences without authority, elevates category thinking across the organization, and coaches stakeholders toward best-in-class category management, including assortment, pricing, promotion, and channel strategy. This role will be responsible for guiding and supporting peers within the Club Category team and leading by example.

Requirements

Demonstrated thought leadership
Experience in CPG industry and experience preferred in Category Leadership/Management
Experience in big data/shopper card data systems & harness into compelling stories
Proven ability to created and implemented business strategy
Experience crafting compelling shopper-centric, category focused stories that win with retailers
Mastery of financial and business acumen to develop strategy and solutions, which produce desired business results

Responsibilities

Establishes trust and rapport with key customers SVPs/VPs to ensure we are their indispensable partner of choice for all their total store needs; meets on a consistent basis to discuss ideating, scoping and partnering on strategic projects
Creates and implements breakthrough customer strategies to accelerate market share gains and profitable growth for our customers and KHC, anchored in shopper insights
Identifies and proactively shares whitespace opportunities for category growth
Leads major customer engagements including customer strategy alignment, and is a thought partner who secures new customer engagements that build resilient categories for the future
Accomplishes business objectives through understanding of customer goals, strategies, capabilities, organizational structure, and the channels in which they operate
Serves as a thought leader and strategic advisor to the Sales Org.
Elevates impact of Category Leadership with Area Leadership Team, and Cross Functional Partners including but not limited to, Business Unit, Customer Business Development and Insights Team
Translate strategy into an integrated category plan (assortment, pricing, promo, placement, innovation, and channels) with clear milestones and owners.
Identify whitespace opportunities using internal performance data and external market signals (e.g., competitive moves, shopper behavior shifts, macro trends).
Lead insight generation from syndicated data, customer POS, loyalty, digital analytics, and primary research.
Develop and socialize a clear shopper/customer narrative: who is buying, why, how missions are evolving, and what triggers switching.
Convert insights into actionable recommendations for portfolio roles, pack-price architecture, shelving/navigation, and messaging.
Maintain competitive intelligence and “test-and-learn” insights to continuously refine the category plan.
Plays leadership role with Customer Development Organization to drive best practice sharing and serves as a culture cultivator
Serves as a strategic advisor to the Customer Business Teams on category, brand, and customer market performance to maximize category growth opportunities
Operates as a thought leadership partner to identify opportunities and risks, and can build offensive and defensive plans
Maximize usage of current data capabilities to create a competitive advantage for category growth, rooted in deep shopper insights
Lean into learner for life mentality to ensure Category Leadership LT is informed on the upcoming/latest new technologies that can advance KHC and our categories