Category Growth Manager, Women's Hormones

AgelessRx

22h•$130,000 - $150,000

About The Position

AgelessRx is seeking a Category Growth Manager to own the strategy, growth, and commercial performance of its Women’s Hormones category. This cross-functional role requires developing a detailed understanding of the customer, market, competitive landscape, category economics, and end-to-end patient journey, then translating insights into measurable growth. The role combines commercial judgment, customer research, analytical rigor, product thinking, and hands-on execution. The category owner will create structure in an evolving environment, move quickly from insight to action, and coordinate teams to improve and expand the category. The manager owns category strategy and performance, including goals, priorities, metrics, and growth plans. They evaluate opportunities in pricing, packaging, offers, positioning, customer segments, and the category business model; build business cases; and recommend where to invest, test, expand, or change direction. They develop ongoing customer and market insight through interviews, user testing, surveys, behavioral data, and other research, while monitoring competitors and identifying unmet needs and market gaps. The role also owns the category experience across discovery, education, conversion, onboarding, treatment, engagement, and retention. In partnership with Product, Engineering, Clinical, and Operations, the manager identifies friction, prioritizes improvements, and explores new treatments, services, bundles, cross-sell opportunities, and adjacent offerings. They lead go-to-market strategy for new offerings, partnering with Growth, Brand, Lifecycle, Content, Creative, Product, Clinical, and Compliance teams on audiences, positioning, messaging, channels, launches, and success measures. They develop and analyze experiments across the customer and growth funnel, using results to guide decisions while maintaining sustainable, economically sound growth.

Requirements

At least 7 years of experience in category management, growth, product marketing, general management, business strategy, consumer products, or a related commercially focused role.
Experience owning meaningful growth or commercial outcomes for a digital product, consumer health business, telehealth service, subscription business, marketplace, or category-level business line.
Ability to understand a market and translate customer, competitive, and performance insights into business strategy and execution.
Strong commercial and analytical skills, including experience with revenue, conversion, CAC, LTV, retention, activation, margin, payback, and ROI metrics.
Experience building, launching, or scaling products, services, categories, or business lines in an ambiguous or rapidly changing environment.
Strong customer research instincts and comfort interviewing customers, evaluating customer behavior, and translating insights into action.
Experience with positioning, value propositions, pricing, packaging, offers, go-to-market strategy, or new product or service launches.
Comfort working in a regulated environment where growth must be balanced with clinical accuracy, privacy, compliance, patient trust, and responsible communication.
Strong Excel or Google Sheets skills.

Nice To Haves

Familiarity with GA4, Looker, SQL, CRM or lifecycle platforms, or product analytics tools.
Experience in telehealth, digital health, consumer health, women’s health, or another regulated consumer category is strongly preferred.
Genuine curiosity about longevity, preventative health, and the future of healthcare.

Responsibilities

Own the strategy and growth of the Women’s Hormones category, including goals, priorities, performance metrics, and growth plans.
Develop category strategy informed by market opportunity, customer needs, competitive dynamics, clinical considerations, and AgelessRx’s broader business strategy.
Monitor category performance and economics, including revenue, conversion, activation, CAC, LTV, retention, margin, payback, and ROI.
Identify growth opportunities and constraints and turn them into priorities and recommendations.
Evaluate pricing, packaging, offers, bundling, positioning, customer segments, and the category business model.
Build business cases and recommend where to invest, test, expand, or change direction.
Become the internal expert on the category, its customers, and its competitive landscape.
Build an ongoing customer feedback loop using interviews, user testing, surveys, behavioral data, Customer Experience insights, and other research.
Understand customer needs, decision-making, competitor choices, and shortcomings in the customer experience.
Evaluate competitors’ positioning, products, pricing, customer experience, strengths, weaknesses, and emerging strategies.
Identify unmet customer needs and market gaps that could become differentiated offerings.
Translate customer and market insights into recommendations for Marketing, Product, Clinical, and Operations.
Own the category experience from discovery and education through conversion, onboarding, treatment, engagement, and retention.
Identify customer journey friction and opportunities to improve customer value and business performance.
Develop hypotheses about what AgelessRx should build, change, test, or stop doing.
Partner with Product, Engineering, Clinical, and Operations on product and service improvements.
Help prioritize category-specific features and capabilities based on customer and commercial impact.
Identify opportunities to expand the category through treatments, services, bundles, cross-sell, and adjacent offerings.
Lead go-to-market strategy for new category offerings, including target audiences, positioning, value propositions, messaging, launch priorities, channels, and success metrics.
Partner with Growth, Brand, Lifecycle, Content, Creative, Product, Clinical, and Compliance teams to bring category strategies to market.
Develop and prioritize experiments across acquisition, landing pages, onboarding, conversion, pricing, offers, messaging, lifecycle, retention, and re-engagement.
Analyze performance and apply learnings to subsequent decisions and experiments.
Identify channels, partnerships, community opportunities, and other ways to reach and engage target customers efficiently.
Ensure growth is sustainable and economically sound, not focused solely on top-line acquisition.