Category Analyst

Red Bull•Dallas, TX

2d•$72,000 - $108,000

About The Position

The Category Analyst supports 7-Eleven sales growth strategies by providing analytics and shopper insights that inform mutually beneficial growth plans. The role requires advanced working knowledge of resources used for category and brand development projects, including syndicated scan data (IRI/Nielsen), retailer transaction and loyalty data, BI reporting, and Numerator. The analyst provides reporting and space-planning support and serves as a key Category Management resource. The position works internally with the Category Development team, led by the Director of Category Development, and the Account Management team. External interactions are primarily with retailer Buyers and Senior Buyers. The role may be based in Dallas, Texas, or Santa Monica, California, and includes 30–40 travel (the posting does not specify the unit).

Requirements

2–4 years of related work experience.
Strong storytelling skills using data, research, and analysis.
Ability to present industry and category information in a way that establishes rapport, persuades others, and clearly explains the business issue.
Broad general knowledge of the CPG industry.
Advanced Excel skills, including pivot tables, slicers, and formulas to automate and add value to reports.
Excellent oral and written communication skills.
Expertise in Microsoft Excel, PowerPoint, and Word.
Self-starter who is detail-oriented, highly organized, able to multitask, and able to work in a team-oriented environment.
Understanding of the need for accuracy, timeliness, and urgency when required.
Ability to work in a fast-paced, quickly evolving role.
Strong customer-service aptitude and retailer-facing experience.
Ability to work with all levels of the organization, from field level to executive management.
Fluent in English.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Bachelor’s degree preferred.
Tableau experience.
Space-planning software experience.
Additional language skills.

Responsibilities

Create persuasive, research- and analysis-based presentations to achieve category and brand objectives.
Create sales content, including sell sheets, to execute category and brand objectives.
Create templates and executive summaries to analyze brand and market trends.
Identify opportunity gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Track, measure, and communicate results from in-store merchandising initiatives.
Use research to investigate how and why business trends occur and provide depth to audiences.
Build and maintain customer relationships.
Apply third-party research resources, including Kantar, to inform and direct channel and category strategy.
Work with Shopper and Consumer Insights teams to identify key shopper groups or purposes within the channel and specific retailers.
Generate and interpret reports using syndicated and internal sales sources to support Red Bull’s category development strategy.
Provide timely and efficient support to team needs while demonstrating urgency, tenacity, quality, and customer service.