Category Analyst

Red Bull•Dallas, TX

About The Position

The Category Analyst supports 7-Eleven sales growth strategies by providing analytics and shopper insights that support mutually beneficial growth plans. The role requires advanced working knowledge of resources used for category and brand development projects, including syndicated scan data (IRI/Nielsen), retailer transaction and loyalty data, BI reporting, and Numerator. The position provides reporting and space-planning support and serves as a key Category Management resource. It works internally with the Category Development team, led by the Director of Category Development, and the Account Management team; external interactions are primarily with retailer Buyers and Senior Buyers. The position can be based in Dallas, Texas, or Santa Monica, California. The analyst develops persuasive presentations and sales content, analyzes brand and market trends, identifies business opportunities, and tracks the results of in-store merchandising initiatives. The role also applies third-party research and sales data to inform category strategy, works with Shopper and Consumer Insights teams, and supports team needs with urgency, quality, and strong customer service.

Requirements

2–4 years of related work experience.
Strong storytelling skills using data, research, and analysis.
Ability to present industry and category information in a way that establishes rapport, persuades others, and clearly explains the business issue.
Broad general knowledge of the CPG industry.
Advanced Excel skills, including pivot tables, slicers, and formulas to automate and add value to reports.
Expertise in Microsoft Excel, PowerPoint, and Word.
Excellent oral and written communication skills.
Self-starter who is detail-oriented, highly organized, able to multitask, and able to work in a team-oriented environment.
Understands the need for accuracy, timeliness, and urgency when required.
Enjoys working in a fast-paced, quickly evolving role.
Strong customer service aptitude and retailer-facing experience.
Ability to work with all levels of the organization, from field level to executive management.
Fluent in English.

Nice To Haves

Tableau experience.
Space-planning software experience.
Bachelor’s degree.
Additional language skills.

Responsibilities

Create persuasive presentations grounded in research and analysis to achieve category and brand objectives.
Create sales content, including sell sheets, to support category and brand execution objectives.
Create templates and executive summaries to analyze brand and market trends.
Identify opportunity gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Track, measure, and communicate results from in-store merchandising initiatives.
Use a research-oriented approach to investigate how and why business trends occur and provide analytical depth to audiences.
Apply third-party research resources, including Kantar, to inform and direct channel and category strategy.
Work with Shopper and Consumer Insights teams to identify key shopper groups or shopping purposes within the channel and specific retailers.
Generate and interpret reports using syndicated and internal sales sources to support Red Bull’s category development strategy.
Provide timely and efficient support to team needs, demonstrating urgency, tenacity, commitment to quality, and customer service.