Analyst, Category Development
About The Position
The Analyst, Category Development analyzes point-of-sale scan and household panel data across the United States, markets, and retailers. Working with the manager, the analyst develops fact-based presentations and reports to support better assortment and merchandising decisions for national accounts and key regional retailers. The role also supports category management and shelf validation tasks on an ad hoc basis. The analyst works with retail sales, household panel, syndicated and custom research, and market analysis data to identify market trends, consumer preferences, performance insights, and competitive activity. The role translates complex data into clear, actionable recommendations, develops category management strategies—including product assortment and pricing—and supports Sales with region- and territory-specific insights. Its primary influence is through insights and recommendations rather than direct authority over decisions.
Requirements
- Preferably at least 1 year of proven category insights experience in the Consumer-Packaged Goods (CPG) industry, leveraging syndicated scan and household panel data platforms such as Circana and Numerator.
- Strong Microsoft Excel skills, including Pivot Tables, V-Lookups, and formulas.
- Strong data visualization skills in PowerPoint.
- Eagerness to learn new concepts, analytics, and technical applications.
Nice To Haves
- Experience using third-party data platforms such as Circana and Numerator.
- Experience with third-party software applications such as Qlikview.
Responsibilities
- Analyze market trends to identify emerging segments, consumer preferences, and market shifts.
- Interpret sales data and provide insights on performance metrics.
- Use retail sales, household panel, syndicated and custom research, and market analysis data.
- Work with the manager to translate complex data into clear, actionable business recommendations.
- Monitor and analyze competitors’ strategies, market positioning, trends, and sales performance.
- Develop category management strategies, including product assortment and pricing strategies.
- Develop fact-based data presentations and reports for national accounts and key regional retailers.
- Support category management and shelf validation tasks on an ad hoc basis.
- Create and maintain reporting and dashboards, and track and monitor performance.
- Collaborate with Sales on strategies tailored to regions or territories, taking local market conditions and customers into account.
- Curate insight stories and support sales reporting through retailer gateways.
Benefits
- Bonus plan designed to recognize company performance and individual contributions.
- Comprehensive health and welfare benefits.
- Company matching 401(k) contributions.
- Paid time off, including annual leave, paid sick time, and holidays.
- Opportunities for training, development, and career growth.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
