Catalog and Product Data Manager

Hoonigan•Atlanta, GA

2d•$90,000 - $105,000

About The Position

The Catalog & Product Data Manager owns the quality, structure, and communication of product information across internal systems, customer-facing catalogs, eCommerce platforms, distributors, retailers, and third-party marketplaces. The role combines technical catalog expertise with product storytelling, packaging coordination, and cross-functional product education to ensure products are accurate, compelling, launch-ready, and easy for the organization and customers to understand. This highly collaborative position works with teams including Marketing, eCommerce, Product, Category Management, R&D, Supply Chain, Sales, Customer Service, and IT, as well as external data partners. The manager maintains reliable product data, develops customer-ready content, supports new product launches, and serves as a product subject matter expert for internal teams. Successful performance may create advancement opportunities in Product Management or Category Management.

Requirements

Bachelor’s degree in Business, Marketing, Automotive Technology, Information Systems, Data Management, or a related field, or equivalent professional experience.
Three to five years of experience in catalog management, product data management, product information management, automotive aftermarket data, technical product content, or a related field.
Working knowledge of ACES, PIES, vehicle fitment data, automotive aftermarket catalog standards, and related best practices.
Ability to write clear, accurate product copy and translate technical details into customer-ready content.
Experience supporting product launches, packaging content, digital assets, catalog submissions, or eCommerce listings.
Advanced proficiency in Microsoft Excel, including data cleanup, formulas, lookups, filters, and large data sets.
Strong organizational, project-management, written communication, and presentation skills.
High attention to detail and ability to work effectively with technical and non-technical cross-functional partners.

Nice To Haves

Experience with automotive aftermarket products and terminology.
Experience using VCdb, PCdb, Qdb, Brand Table, or other Auto Care Association databases.
Experience with PIM, ERP, catalog, fitment, or data-syndication systems.
Experience working with SEMA Data, MOTOR, Auto Care VIP, or comparable automotive data providers.
Experience supporting eCommerce platforms, retailers, distributors, or marketplace listings.
Auto Care Association ACES and PIES training or certification.
Experience with automotive lighting or related automotive accessories.

Responsibilities

Own product catalog and inventory item data quality, governance, and publishing across internal systems, customer catalogs, eCommerce platforms, and channel partners.
Manage data for all product types, including Driven Lighting Group brands, third-party brands, and packages.
Maintain complete product records, including part numbers, descriptions, specifications, attributes, dimensions, pricing support, digital assets, packaging information, compliance details, and related documentation.
Manage product data throughout its lifecycle, including new item setup, revisions, supersessions, consolidations, discontinuations, and channel-specific updates.
Establish naming conventions, required fields, approval workflows, and audit practices to keep product information accurate and consistent.
Use NetSuite, PDM Automotive, PIM tools, and advanced Excel to organize, validate, and distribute product information.
Manage ACES and PIES data in accordance with current Auto Care Association standards, industry best practices, internal requirements, and customer-specific formats.
Maintain accurate vehicle fitment and application data using VCdb, PCdb, Qdb, Brand Table, and other relevant industry reference databases.
Validate data before publication and troubleshoot rejected, incomplete, or inaccurate submissions with data partners and channel customers.
Monitor updates to standards and best practices and implement changes.
Own product information readiness for new product launches, ensuring required data, fitment, copy, packaging details, images, installation materials, and supporting documentation are complete on time.
Partner with Marketing, eCommerce, Engineering, Supply Chain, and Sales to collect, validate, approve, and publish launch content.
Coordinate packaging content and design inputs, including product claims, feature callouts, specifications, compliance markings, imagery, and customer-facing messaging.
Write and maintain product copy for catalogs, websites, marketplace listings, packaging, sell sheets, and other customer-facing materials.
Track launch deliverables, identify missing inputs or risks, communicate readiness, and support post-launch audits and corrections.
Serve as a product subject matter expert for internal teams, answering questions about product features, fitment, applications, positioning, specifications, and competitive context.
Translate technical product information into accurate, customer-ready messaging while preserving engineering and compliance accuracy.
Develop training materials, product guides, FAQs, launch briefs, and internal documentation to improve company-wide product knowledge.
Train Sales, Customer Service, eCommerce, Marketing, and other internal teams on product details, fitment, key selling points, channel requirements, and common customer questions.
Support customer and channel partner requests by supplying accurate product information, copy, assets, and guidance.
Monitor product data completeness, accuracy, timeliness, channel acceptance, and recurring error trends.
Identify opportunities to automate manual work, simplify workflows, and improve catalog publication speed and reliability.
Document workflow ownership, escalation paths, quality-control requirements, and repeatable launch processes.
Analyze catalog errors, listing issues, returns, and customer questions to identify root causes and prevent recurrence.