The purpose of the role is to generate revenue and promote the bank's diverse product and service offerings to various customer segments. This involves identifying potential customers, analyzing their needs and preferences, and staying abreast of emerging market trends and competitor strategies. The role requires creating detailed profiles for target customer segments, outlining their demographics, financial habits, and pain points to tailor sales approaches and product recommendations. Relationship management of potential and existing customer relations is key, through the execution of high-quality customer support, responding to queries and resolving issues, gaining customer trust, and understanding their financial goals and challenges. A deep understanding of the features, benefits, risks, and compliance requirements of various banking products and services is essential. This includes understanding the key features, benefits, risks, enhancements, and regulatory requirements of new and existing banking products, and communicating insights clearly to potential customers to address their financial needs. Development of compelling sales pitches and proposals that showcase the value proposition of the bank's offerings to convert leads into customers, and negotiation of terms that are beneficial for both the client and the bank are also core responsibilities. The role involves the collection and analysis of customer feedback on various products, services, and overall experience, to support the development of reports that communicate key findings to relevant stakeholders, to inform product development and sales strategies. Monitoring of lead conversion rates, customer acquisition costs, and other relevant metrics to assess sales performance and identify areas for improvement is also required.
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Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed