Physician Liaison- Cardiology
About The Position
US Health Partners (USHP) is building a physician-led, technology-enabled specialty care network focused on cardiovascular care. The Cardiology Physician Liaison builds relationships with local healthcare providers, hospitals, and community organizations to increase patient referrals, raise awareness of cardiovascular services, and foster community engagement. The position is primarily based in the Silver Spring, Maryland area, with work in the office and in the field across Montgomery County and Prince George's County. The liaison develops referral programs and outreach campaigns, promotes the practice through community education and events, and manages social media content and engagement. The role also tracks referral, event, and social media performance; collaborates with clinical, marketing, and operations teams; and supports referred patients through a positive care experience. Community-based travel is required. Occasional evening or weekend hours may be needed for events and outreach.
Requirements
- At least 1 year of experience in healthcare marketing, medical sales, community outreach, or a related field.
- Strong interpersonal and communication skills, including the ability to build relationships with healthcare professionals, patients, and community members.
- Knowledge of healthcare marketing, patient referral systems, and outreach programs.
- Proficiency with social media platforms, content creation, and engagement strategies.
- Ability to create and execute strategic outreach campaigns and events.
- Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint), social media management tools, and CRM software.
- Strong organizational skills and ability to manage multiple tasks, events, and deadlines.
Nice To Haves
- Bachelor’s degree in Marketing, Healthcare Administration, Public Relations, or a related field (preferred).
- Previous experience in cardiology or healthcare marketing.
Responsibilities
- Design and execute referral programs targeting local physicians and community health centers, supporting an efficient patient referral process for cardiovascular services.
- Establish and maintain relationships with local physicians, specialists, healthcare providers, and organizations to generate referral opportunities.
- Promote the practice through outreach, including health fairs, seminars, community events, continuing medical education activities, and partnerships with local organizations.
- Provide educational resources and presentations about heart health, the practice’s services, and timely cardiovascular care.
- Manage and grow the practice’s social media presence by creating and scheduling content, monitoring engagement, responding to inquiries, and analyzing performance to refine strategies.
- Plan and coordinate practice-sponsored health screenings, seminars, workshops, and cardiovascular awareness campaigns, including logistics, outreach, and follow-up.
- Represent the practice at community events, health fairs, and other outreach activities.
- Track and analyze referral data, social media metrics, and event attendance; report findings to marketing and leadership teams.
- Collaborate with clinical, marketing, and operations teams on referral processes, timely follow-ups, and patient satisfaction.
- Represent the cardiovascular practice as a brand ambassador and build community awareness, trust, and credibility.
- Provide responsive, professional customer service to physicians, partners, and patients regarding referral inquiries.
- Advocate for referred patients and support a high-quality experience from initial referral through treatment.
