Captive Program Marketing Manager
About The Position
We’re looking for a creative and results-driven Captive Program Marketing Manager to develop compelling materials that support our sales team and drive customer engagement. This role will focus on creating high-impact sales enablement tools, including written materials, presentations, and video content that effectively communicate our value proposition and drive the sales cycle forward. The ideal candidate is a strong storyteller, who understands how to translate complex ideas into clear, persuasive materials. This role will be based in our Marlborough, MA office. We offer a hybrid work schedule with 3 days in the office; and 2 days remote where it makes sense to do so.
Requirements
- Bachelors’ degree in Marketing, Communication, Journalism, Writing, or other applicable field, or a combination of other relevant education and experience
- 3-5 years of experience in creating B2B sales materials and collaborating with a sales organization
- Ability to translate technical information into engaging stories for difference audiences
- Strong writing, editing, and communication skills, including ability to conceptualize and script video content. Samples will be requested.
- Ability to multi-task and manage multiple projects while keeping a strong attention to detail
- Advanced MS Word and PowerPoint skills, including working with branded PoewrPoint templates
- Ability to travel occasionally to company events
Nice To Haves
- An eye for visual and video design and ability to communicate with design vendors
- Ability to synthesize various ideas into concrete steps and map them out. Capacity to move easily between listening to stakeholders, creating content strategy, and executing on marketing projects.
Responsibilities
- Partner with our sales, service, and marketing teams to identify content gaps and opportunities
- Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events
- Work with distribution partners to co-brand materials and create scalable processes
- Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle
- Adhere to established brand standards, using a consistent voice across all content
Benefits
- competitive compensation
- paid time off
- comprehensive wellness benefits and programs
- employer funded health savings account
- profit sharing
- 401k
- paid parental leave
- employee stock purchase plan
- tuition assistance and professional continuing education
- Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
