Campus Strategic Communications & Marketing Coordinator

Connecticut State Community College•Norwich, CT

1d•Onsite

About The Position

Connecticut State Community College (CT State) seeks a campus-based communications professional to develop, implement, and evaluate integrated communications and marketing strategies that advance campus priorities. The Coordinator works collaboratively with campus leadership, Institutional Advancement, and CT State’s Marketing team to strengthen the college’s reputation, support enrollment and student success initiatives, promote workforce and community partnerships, and increase awareness of campus programs, services, and achievements. The Coordinator serves as the campus communications lead and primary liaison to CT State’s Marketing team, ensuring alignment with institutional branding, messaging, campaigns, and strategic priorities. The role combines strategic communications planning, marketing, media relations, content development, social media, executive communications, and stakeholder engagement in support of campus and statewide objectives. The position is directed by the Campus President, Dean, or another administrator, and supports CT State Three Rivers and the Quinebaug Valley campus. This is an on-site, full-time, 12-month, tenure-track position with a 35-hour workweek. The anticipated start date is January 2027. The approximate annual salary is $72,097.

Requirements

Bachelor’s degree in an appropriately related field and at least two years of related experience, or a combination of education, experience, and training that provides the competencies required to perform the essential duties.
Professional practice of journalism, social media, and public relations.
Copywriting skills.
Desktop publishing skills.
Event-planning skills.
Photography skills.
Media-relations skills.
Presentation skills.
Existing media relationships or demonstrated ability to establish them through professional practice of social media and public relations.
Ability to work effectively with individuals from diverse academic, socioeconomic, cultural, and ethnic backgrounds, including individuals with disabilities.
Excellent interpersonal, oral, and written communication skills.
Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.

Nice To Haves

Experience developing and implementing strategic communications and marketing plans to promote organizational programs, services, initiatives, and events to internal and external audiences.
Experience creating and managing digital content, including website content, social media platforms, newsletters, email communications, and other digital marketing materials.
Experience developing written communications and marketing materials, including press releases, feature stories, executive remarks, newsletters, publications, promotional materials, and other informational content.
Experience coordinating media relations and public relations activities, including responding to media inquiries, preparing media materials, and establishing relationships with local media outlets.
Experience planning and executing marketing campaigns, special events, and community outreach initiatives to increase organizational visibility, audience engagement, and awareness of programs and services.
Experience using graphic design, desktop publishing, photography, or multimedia tools to develop visual content and promotional materials for print and digital distribution.
Bilingual communication skills and ability to engage diverse and multilingual audiences.

Responsibilities

Develop and implement strategic communications and marketing plans aligned with campus and college priorities.
Create and manage integrated campaigns supporting enrollment growth, student success, workforce development initiatives, fundraising, community engagement, and special events.
Develop and distribute press releases, maintain relationships with local media, respond to media inquiries, identify opportunities to promote campus achievements and programs, and refer media to the CT State Director of Media & Public Relations when appropriate.
Coordinate creation and updating of campus website content and implement updates through the CT State Web Services team.
Write, edit, and produce reports, programs, invitations, fact sheets, flyers, and other collateral supporting campus programs, services, and events.
Advise campus leadership on communications for events, outreach, campus-based events, and initiatives.
Develop written remarks for the Campus President or Institutional Advancement staff as needed.
Research and advise campus leadership on opportunities to promote the campus.
Oversee campus social media accounts and develop content and engagement strategies.
Support the development of marketing materials, publications, reports, newsletters, digital communications, and promotional collateral.
Coordinate photography, videography, storytelling, and content creation to strengthen institutional visibility and brand awareness.
Support campus events, community outreach activities, donor engagement efforts, and public-facing initiatives that advance institutional goals.
Coordinate with freelancers, contractors, or other campus coordinators.
Attend and participate in convocation and commencement ceremonies.
Serve on assigned committees and task forces.
Attend and participate in committee, staff, informational, and professional meetings, which may occur during evenings and weekends.