Campaign Program Manager

Abnormal

3h•$107,100 - $154,000

About The Position

We are looking for a highly organized, AI-forward Campaign Program Manager to drive the planning, orchestration, and standardization of integrated marketing campaigns. This is not a traditional program management role. This role serves as the operational hub between the Integrated Campaigns and functional marketing teams, ensuring every campaign has a comprehensive integrated marketing plan and is executed consistently across regions and channels. A strong understanding of campaign strategy is essential. The ideal candidate thrives at the intersection of strategy, process, execution, and AI-enabled productivity. They will partner closely with Campaign Managers to translate campaign strategies into executable demand plans, coordinate cross-functional execution, and create scalable campaign toolkits that empower regional and field marketing teams. This individual will be expected to leverage AI tools such as Claude and other emerging technologies to streamline planning, accelerate execution, improve collaboration, and scale campaigns to increase testing velocity, develop repeatable frameworks, and enable teams to move faster and operate more efficiently.

Requirements

7+ years of experience in campaign operations, integrated marketing, demand generation, program management, or project management.
Strong understanding of B2B demand generation and integrated campaign execution.
Proven success managing complex cross-functional initiatives and stakeholders.
Experience developing campaign playbooks, enablement programs, or field marketing resources.
Experience leveraging AI tools to improve marketing productivity, scale processes, and accelerate execution.
Strong communication, organizational, and stakeholder management skills.
Data-driven mindset with a passion for process improvement and experimentation.

Responsibilities

Own and manage the integrated marketing calendar and demand plans across all segments, regions, and campaigns to ensure consistent coverage across the globe.
Manage and maintain the global campaign messaging framework.
Partner with Campaign Managers to develop and maintain a consistent integrated marketing plan for every campaign, including objectives, target audiences, messaging, timelines, KPIs, demand calendar, and execution requirements. Ensure all active campaign information is centralized, current, and easily accessible across the organization.
Drive alignment across stakeholders and delivery teams, manage dependencies, and proactively resolve resource and execution risks across campaigns.
Coordinate execution across Digital, Lifecycle, Events, SDR, Marketing Operations, Analytics, and Regional Marketing teams to ensure campaigns are live and in market
Track campaign readiness, execution status, and performance while ensuring alignment to pipeline and go-to-market goals.
Develop campaign-in-a-box toolkits, playbooks, templates, and enablement resources that help regional teams execute campaigns consistently.
Partner with Campaign Managers and Field Marketing to create scalable regional activation plans while allowing for local customization.
Lead campaign enablement and training sessions and drive adoption of campaigns across regions.
Act as the AI champion for Integrated Marketing, identifying opportunities to apply AI across planning, execution, reporting, localization, and field enablement workflows.
Build and maintain a library of prompts, workflows, templates, and AI playbooks that can be leveraged across Campaign, Field, and Functional Marketing teams.
Develop AI-powered campaign planning frameworks that accelerate campaign creation, reduce time-to-launch, and improve execution consistency.
Enable regional and field marketing teams to use AI to personalize campaigns, adapt messaging for local markets, and scale execution with limited resources.
Partner with Marketing Operations and Analytics to explore AI-driven forecasting, campaign insights, and performance optimization.
Drive a culture of rapid experimentation by leveraging AI to create, test, and optimize campaign messaging, channels, audiences, and creative variations at scale.
Evaluate emerging AI tools and agents and recommend new capabilities that improve marketing productivity and effectiveness.
Define and track AI adoption and productivity metrics across the marketing organization.
Manage completion of campaign scorecards, QBRs, and executive updates, - using AI to automate reporting where applicable
Work with functional teams to gather channel-level campaign results
Support Campaign Managers to facilitate post-campaign reviews and communicate learnings, priorities, and execution readiness across stakeholders.