Campaign Planning Manager

Thomson Reuters•Frisco, TX

23h•Hybrid

About The Position

This posting is for proactive recruitment purposes and may be used to fill current openings or future vacancies within our organization. Thomson Reuters is seeking a strategic, execution-focused Campaign Planning Manager to join the Legal Marketing team. In this role, you will own the end-to-end strategy and deployment of full-funnel, omni-channel marketing campaigns targeted at specific legal practice areas—driving awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions. You will serve as the primary campaign architect for your assigned practice areas, orchestrating integrated programs that span paid digital, paid social, email, nurture, events, sponsorships, BDR enablement, and UI/UX touchpoints. Your work will be highly cross-functional, requiring close partnership with content marketing, product marketing, demand generation, field marketing, and sales.

Requirements

Bachelor's degree in marketing, business, or a related field (or equivalent experience)
6+ years of experience in integrated marketing, campaign strategy, or demand generation, with a track record of owning and delivering complex, multi-channel programs
Demonstrated experience planning and executing full-funnel omni-channel campaigns spanning paid digital, paid social, email/nurture, events, and sponsorships
Strong strategic thinking skills with the ability to translate business priorities and audience insights into clear, actionable campaign plans
Proven experience managing sponsorships and events as part of an integrated marketing strategy
Excellent project management skills with the ability to manage multiple programs simultaneously across a matrixed organization
Outstanding communication and stakeholder management skills across all levels of the organization
Strong analytical mindset with experience using performance data to optimize campaigns and report on contribution to pipeline and growth
Experience working with modern marketing tech stacks and demand generation platforms (e.g., Workfront, Anaplan, Salesforce, Tableau, Eloqua)

Nice To Haves

Experience in B2B legal, professional services, or SaaS marketing
Familiarity with legal practice area audiences (e.g., litigation, corporate, compliance, government)
Experience with AI-powered marketing tools and content creation workflows
Experience in an agile and matrixed organization
Digital marketing automation certifications or advanced demand generation training

Responsibilities

Own the development of annual and quarterly omni-channel campaign strategies for assigned legal practice areas, aligned to business acquisition, upsell, and cross-sell goals.
Architect omni-channel campaign plans leveraging customer insights and persona data to develop tailored media mix and channel activation strategies.
Translate practice area go-to-market priorities and audience insights into cohesive, integrated campaign plans with clear objectives, messaging frameworks, channel mix, and KPIs.
Lead campaign brief development and ensure alignment with content marketing, product marketing, and sales stakeholders before activation.
Maintain a rolling campaign roadmap, balancing long-term strategy with the agility to respond to market opportunities and shifting business priorities.
Design and deploy full-funnel campaigns spanning awareness through conversion, leveraging paid digital, paid social, organic search, email, nurture workflows, BDR programs, and UI/UX touchpoints in partnership with enterprise digital.
Own sponsorship strategy and execution for assigned practice areas—identifying, evaluating, and activating sponsorship opportunities that build brand authority and generate pipeline.
Plan and execute events programs (virtual, hybrid, and in-person), including owned events and third-party conference presence, ensuring seamless pre-, during-, and post-event campaign integration.
Build media channel plans that reach target customers at the right frequency and cadence to achieve campaign objectives.
Collaborate on digital customer journey mapping, ensuring seamless, frictionless experiences across all touchpoints.
Partner with field marketing and BDR teams to ensure programs are operationalized, communicated, and followed up on effectively.
Serve as the primary campaign project manager for assigned practice areas—coordinating workstreams across content, creative, digital, demand gen, and sales to ensure on-time, on-budget, on-quality delivery.
Manage the intake and flow of briefs, assets, and deliverables required to fully activate planned campaigns; proactively identify and resolve bottlenecks.
Lead regular campaign status reviews with internal stakeholders, maintaining clear visibility into timelines, budgets, and deliverable status.
Champion efficient processes and continuous improvement across campaign planning and execution workflows.
Define campaign success metrics and reporting frameworks in partnership with analytics team.
Monitor and report on campaign performance across the full funnel—from impression to closed sale—providing actionable insights and optimization recommendations.
Conduct post-campaign analysis and apply learnings to future planning cycles.
Own budget mix and focus against key campaigns and efforts, prioritizing investment toward the highest-impact programs.
Maintain strong command of campaign budgets, ensuring spend is tracked, optimized for ROI, and reconciled against plan.
Continually test, learn, and iterate on campaign and program approaches to establish best practices and scale what works.
Stay current on emerging marketing trends, technologies, and best practices and incorporate relevant innovations into campaign strategy.