Ad Operations & Campaign Manager

Baidu USA • Mountain View, CA

1d • $25 - $35 • Hybrid

About The Position

We are seeking a highly motivated and driven individual for the position of Associate Campaign Manager. As a key member of our Global Business Team, the Campaign Manager will work closely with client services, account managers, and sales teams to activate & optimize for ROAS-positive direct response campaigns and drive incremental growth in client’s programmatic ad stack. The successful candidate must have strong hands-on campaign experience, not afraid to get into the weeds with data, and profound understanding of ad trafficking, performance measurement & a team player mentality in this fast-paced, trading desk environment.

Requirements

• Associate’s degree & above in business, marketing, cognitive science or related field
• 1–2 years of experience in campaign management or ad operations
• Professional proficiency in Mandarin Chinese is a must
• Strong cross-functional & client facing skills & the ability to build and maintain relationships
• Excellent communication and presentation skills
• Self-motivated & results-driven with a proven track record of achieving or exceeding sales targets
• Ability to work well in a team-oriented environment
• Strong organizational and time management skills

Nice To Haves

• Eager to learn – You want to deepen your campaign management skillset & grow in digital ad strategy & analytics.
• Collaborative – You enjoy being a self-starter & working across teams to deliver stellar campaigns and client success.
• Proactive – You identify issues, suggest improvements, and crave learning something new.
• Client-focused – You have a client-first attitude to meet campaign KPIs & client satisfaction.

Responsibilities

• Support new account onboarding by coordinating campaign setup, tracking implementation, platform training, and launch readiness to ensure a smooth transition from sales to active campaign management.
• Monitor and optimize campaign performance daily by adjusting bids, targeting, creatives, and pacing to meet KPIs & incremental goals
• Troubleshoot creative disapprovals & technical issues to maintain consistency in day-to-day ad spending
• Be ready to generate and present campaign performance insights & strategic recommendations in the form of story-telling in client calls
• Collaborate with Account Managers, Sales, Product Managers, Algorithm and Analytics teams to ensure cohesive campaign delivery and, when applicable, identify upsell opportunities
• Assist in client-facing activities such as campaign briefings, status calls, and reports
• Stay current on #AdTech trends, platform updates, and best practices to improve campaign execution & platform user experience

Benefits

• This role offers hands-on experience managing campaigns from activation to reporting in a little known, high-potential DSP that is taking the direct response ad space by the storm.
• If you thought generative AI was cool, at MediaGo you will have the opportunity to experience the world’s first deep-learning advertising AI modeling that utilizes 5 LLMs to predict our clients’ next likely customer.
• You will continue to build your expertise in ad tech, hone-in your agency collaboration skills & deliver data-driven optimization across various clientele - while positioning yourself for rapid growth within our team.

What This Job Offers

• Career Level: Entry Level
• Education Level: Associate degree