Ad Operations Consultant

Right Side Up•Austin, TX

About The Position

Right Side Up is a collective of premium marketing talent. We are seeking freelance Ad Operations Specialists to own tracking infrastructure and technical execution for clients across paid search, social, display, and OTT. This is a hands-on technical role involving pixel configuration, server-side tracking, event passback, and martech governance to ensure clean data flow between ad platforms, ESPs/CDPs, and internal systems. The ideal candidate will act as a liaison between marketing, analytics, and engineering, translating marketing strategies into technical requirements and scalable infrastructure. We cater to a diverse client base, from early-stage startups to Fortune 500 teams, so expertise in either fast-paced startup environments or established organizational processes is valued. Contract projects typically range from 15 to 40 hours per week.

Requirements

4+ years of hands-on ad operations experience across paid search, social, display, and OTT, including event passback and pixel implementation.
4+ years governing enterprise ESPs or CDPs (Braze strongly preferred), including data inflows/outflows and data hygiene.
Fluent in SQL, comfortable querying, transforming, and modeling complex datasets.
Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration, or the equivalent in a comparable ESP.
Working knowledge of deliverability best practices and compliance frameworks (CAN-SPAM, domain/IP reputation).
Strong, hands-on familiarity with Google Tag Manager, conversion tracking, and URL parameterization.
Deep experience at either a startup or a larger, more established organization – comfortable moving fast with limited process, or operating within a mature governance structure.
Fintech, lending, or other regulated-industry experience a plus.

Responsibilities

Own ad ops execution across paid search, social, display, and OTT, including pixel configuration, server-side tracking, event passback, and targeting parameter setup.
Establish and maintain UTM tracking guidelines and campaign tagging standards.
Audit and troubleshoot tracking discrepancies, under-reporting, or data leakage across ad platforms.
Champion data governance, documentation, and deliverability best practices across the martech stack, including compliance with CAN-SPAM and safeguarding domain/IP health.
Manage data inflows and outflows within an enterprise ESP or CDP, maintaining data hygiene.
Build and orchestrate customer journeys within Braze or a comparable ESP, including dynamic content logic (Liquid, Connected Content, or equivalent).
Manage Google Tag Manager containers, including tag, trigger, and variable maintenance.
Query and model data in SQL to support targeting, audiences, and reporting.
Act as the technical translator between marketing, analytics, and engineering stakeholders.