Campaign Manager (Temp)

Horizon Media•Toronto, ON

4d•CA$65,000 - CA$85,000•Hybrid

About The Position

Blue Hour Studios is a social-first content agency, an affiliate of Horizon Media, focused on building community and fandom at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles. Blue Hour Studios and Horizon Media value diverse perspectives and strive for an inclusive environment where employees feel welcomed, safe, and empowered. They hire talented individuals, challenge them, and provide opportunities for growth. This role is within the Influencer Marketing team, responsible for creating content for brand partners by combining creator/influencer and creative practices to imbue community-driven creativity into all outputs. The Campaign Manager, Influencer will lead influencer and creator marketing projects, delivering exceptional content for clients' influencer programs. They will use their account and influencer strategy experience to translate business objectives into clear deliverables. This position reports to the XX and will support all social media and influencer/creator programs, including developing proposals, collaborating with creators, executing campaigns, managing administration, and analyzing results. The ideal candidate is passionate about the social ecosphere, actively participates in it, and understands the social/digital media landscape.

Requirements

Minimum 2+ years of influencer marketing experience required.
Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry.
Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc).
Experience with digital reporting, data, and analytics.
Ability to thrive in a fast-paced environment and handle multiple projects.
Must have strong verbal and written communication skills.
Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides.
BA/BS required (Communications, Advertising, Marketing or related field).

Responsibilities

Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners.
Influencer identification and outreach.
Support the development of campaign briefs for clients and influencers.
Presentation of influencer lists for client ranking and approval.
Analytics and reporting for campaigns.
Managing day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients.
Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team.
Working closely with the team in the development of post-campaign reporting.
Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution.
Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels.
Translate client goals into strategic, innovative creative and media solutions.
Provide strategic counsel to clients and prospects.
Develop and deliver effective and persuasive points of view.
Understand our client’s business, competitive set and generate new ideas and see opportunities for growth.
Ensures best practices are applied across disciplines.
Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects.
Lead teams to produce all campaign components seamlessly.
Proactively manage client and internal team expectations.
Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics.
Bring powerful thought leadership to consult on complex issues and identifies innovative solutions.
Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions.
Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals.
Lead in the development of new business proposals including but not limited to: Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials.
Development of influencer strategies and tactical plans to support client goals.
Utilizing tools and working with cross-functional agency teams to develop insights that shape our recommendations.
Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies.
Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations.
Assist in the development of any materials for agency pitches as it pertains to influencer marketing.
Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact.
Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies.
Continuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios’ practice.
Lead key projects related to marketing Blue Hour’s influencer/creator practice (i.e. development of thought leadership, events, marketing materials, conference attendance, etc.).
Attend industry events to share insights with Blue Hour.
The Campaign Manager may manage junior members of the Influencer Team.