Bolster US Campaign Manager

Bolster Digital • Los Angeles, CA

6d • Hybrid

About The Position

Bolster is seeking a US-based Campaign Manager to join their global media team, focusing on the US entertainment, consumer, and lifestyle markets. The ideal candidate is data-driven, passionate about marketing and emerging advertising solutions, and possesses a strategic, solutions-focused mindset with cross-platform expertise. This role involves end-to-end delivery of media campaigns, client consultation, and close collaboration with the Client Director and media team. Bolster is an integrated communications specialist agency headquartered in Melbourne, Australia, with a team of over 50 individuals across four specialist teams. They are known for devising integrated campaigns for major brands and excel in consulting, branded entertainment, and media amplification, with a core mission of connecting brands to their fans.

Requirements

• Experience in Meta Business Manager, Google Ads, YouTube, DV360, TikTok Ads, Broadsign, Vistar, Google Campaign Manager 360, GA4 (not all are requisites, training will be provided)
• Proficiency with analytics tools such as Rubii, Whatagraph, Supermetrics, Data Studio and project management software like Slack, Monday.com, Notion and Google Suite
• 3+ years background in a fast-paced digital / marketing / media / advertising environment
• Ability to communicate technical information succinctly and articulately, without ambiguity
• Proven history of managing and building rapport with clients, colleagues and stakeholders
• Proactive and self-motivated nature – you don’t wait to be told what to do or how to do it!
• Track record of using data to identify an insight or an opportunity to provide value
• Genuine passion for marketing trends, tech and a commitment to continuous improvement
• An understanding and love of music and other cultural pillars that our clients sit within
• Business-level fluency in both English and Spanish is a must-have

Nice To Haves

• Exposure to programmatic buying platforms (DSPs) or Supply Side Platforms (SSPs) desirable
• Brownie points for previous history with offline / traditional media including television buying

Responsibilities

• End-to-end campaign management across Meta, Google Ads, TikTok Ads, programmatic display, audio, video and digital OOH
• Campaign strategy and channel planning
• Liaise with clients, media publishers and platform reps, as well as internal teams across the US and AU to gather specs, tags and deliverables and execute campaigns across offline and online channels (display, native, editorial, radio, OOH, TV/BVOD)
• Set-up conversion and pixel tracking, Google Tag Manager or other measurement tools
• Generate, adapt and edit copy for paid channels, in collaboration with clients
• Schedule ads and manage campaign budgets with military precision
• Closely monitor, troubleshoot and optimise campaign performance, to meet client objectives
• Escalate scope and billing requests to the client service and finance team with urgency
• Carefully manage expectations at all times and keep clients informed via frequent updates
• Analyse and visualise data and results to compile end of campaign reports including insights
• Act as a soundboard for clients and share strategic thinking and recommendations
• Maintain a delightful client service experience at every touchpoint
• Attend internal team meetings including WIPs, training sessions and ad-hoc brainstorms
• Stay in the loop with marketing trends / tech, share thought leadership with clients and peers
• Work closely with the Media team to provide general assistance and refine our way of working
• Contribute to training and development of junior team members
• Represent Bolster at industry events, client meetings and agency group functions

Benefits

• Support, guidance, and growth including an annual learning and development budget
• Fortnightly 'Bolster Uni' sessions featuring both internal and external speakers
• Flexible working model with office and WFH days split 50/50
• Free coffee, Class Pass credits and access to Masterclass online training
• Employee Assistance Program (EAP) services including counselling and wellbeing resources
• Complimentary tickets to industry, music and arts events
• Recognition and reward for your efforts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed