Campaign Manager, Growth Marketing

Lyra Health

2d • $106,000 - $146,000 • Remote

About The Position

Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.

About the Role:
We're looking for a Campaign Manager to execute integrated demand generation programs that drive qualified pipeline across our enterprise and mid-market segments. You'll sit on the Growth Marketing team, working closely with your manager to shape campaign strategy — then owning execution end-to-end across inbound and ABX motions.
This is a role for someone who is energized by building and running programs, is naturally analytical, and takes pride in clean execution and measurable results. You'll partner cross-functionally with Sales, BDRs, Product Marketing, and Content teams, and you'll be expected to track and report on the performance of everything you run.
This is a backfill for an established seat with active programs. You'll have a strong foundation to build on and the opportunity to make it your own.
Location: US; Remote

Requirements

• BA/BS degree or equivalent
• 5+ years of B2B marketing experience with meaningful exposure to demand generation or campaign execution — you can point to programs you ran and results you drove
• Hands-on experience with Marketo and Salesforce — you're comfortable building programs and pulling performance data without heavy ops support
• Familiarity with 6sense or Demandbase for intent-based targeting and account prioritization
• Creative instinct with a performance mindset — you can brief and pressure-test campaign assets (emails, ads, landing pages) for both message clarity and visual impact, and you know the difference between creative that looks good and creative that converts. Bonus if you can write a compelling subject line or headlines yourself.
• Solid analytical skills — you track what you launch, know what the numbers mean, and can clearly communicate performance to your team and stakeholders
• Strong project management habits — you can manage multiple campaigns at once, hit deadlines, and keep cross-functional partners aligned
• Clear written communication — you can translate a product message into email copy or ad creative that actually speaks to a buyer

Nice To Haves

• Experience marketing to HR, Benefits, or People Operations audiences
• Familiarity with the employee benefits or HR tech landscape
• Experience in a B2B SaaS or health tech environment
• Exposure to ABX or account-based campaign tactics

Responsibilities

• Campaign Planning & Execution: Build and run multi-channel demand generation campaigns spanning email, paid media, content syndication, webinars, and direct mail
• Manage the campaign calendar: brief, build, launch, optimize, and report on programs from start to finish
• Activate campaigns around key moments including Mental Health Awareness Month, our annual State of Workforce Mental Health report, and major industry events
• ABX Support: Execute account-based campaign plays in coordination with the ABX Manager, using 6sense intent signals to personalize outreach for key segments
• Build account-level campaign sequences in Marketo and align with Sales and BDRs on follow-up timing and handoffs
• Performance Tracking & Reporting: Track campaign performance in Salesforce — MQL/MQA volume, pipeline sourced, pipeline influenced
• Maintain campaign dashboards and contribute to weekly, monthly, and QBR reporting with clear, accurate data
• Conduct post-campaign analysis and bring forward actionable recommendations to improve results over time
• Cross-Functional Collaboration: Work with Product Marketing to ensure campaign messaging aligns with positioning and resonates with CHRO, CPO, and Benefits & Total Rewards audiences
• Partner with Field Marketing and Events to build campaign activations around events that convert engagement into pipeline
• Serve as the campaign point of contact for Sales and BDR teams, keeping them informed on active programs and incorporating their feedback on lead quality
• Content & Asset Coordination: Brief, project-manage, and QA campaign assets: landing pages, email sequences, paid ad copy, and nurture tracks
• Help repurpose event and research content into ongoing demand generation programs

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees