Campaign Manager - Cybersecurity

Informa Group Plc. • Newton, MA

10h • Hybrid

About The Position

This role is based in our Newton or New York office. At Informa TechTarget, we empower technology buyers and sellers with actionable insights and innovative marketing solutions that drive measurable results. As a leader in the tech industry, we pride ourselves on delivering cutting-edge strategies and campaigns that fuel growth and success. Join our campaigns and demand generation team to play a pivotal role in shaping the future of cybersecurity and account-based marketing (ABM) campaigns across our diverse product portfolio.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5+ years of experience in B2B marketing, with a focus on campaign management and demand generation.
• Proven track record of executing successful ABM and integrated marketing campaigns.
• Strong collaboration skills, with experience working closely with Sales and cross-functional teams.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Expertise in demand generation strategies, including ABM, inbound marketing, and lead nurturing.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Exceptional communication and storytelling skills, with a focus on delivering results.

Nice To Haves

• Experience working in technology, SaaS, or enterprise marketing environments is a plus.

Responsibilities

• Develop and execute multi-channel marketing campaigns for cybersecurity and ABM initiatives, aligned with corporate goals and revenue targets.
• Collaborate with Product Marketing to ensure campaigns reflect key messaging, positioning, and go-to-market strategies.
• Plan and manage campaign assets, including email, webinars, content, and digital ads, ensuring consistency in brand voice and messaging.
• Leverage intent data, behavioral signals, and performance insights to optimize campaign targeting and engagement.
• Build and maintain campaign playbooks, templates, and scalable processes to ensure repeatable success.
• Own campaign performance metrics, including lead generation, lead nurturing, and pipeline contribution.
• Partner with Sales to ensure alignment on lead quality, handoff processes, and pipeline targets.
• Drive testing and optimization across digital channels, landing pages, and content formats to improve campaign performance.
• Monitor and report on campaign performance, providing actionable insights to improve ROI and pipeline impact.
• Partner with Marketing Operations to ensure proper lead management, attribution, and reporting.
• Collaborate with Content and Product Marketing teams to develop compelling assets that support campaign objectives.
• Ensure alignment with Field Marketing to support regional priorities and execution.
• Manage campaign timelines and resources to ensure on-time and on-budget delivery.
• Continuously refine campaign processes to improve efficiency and effectiveness.
• Stay up to date on industry trends, best practices, and emerging technologies to enhance campaign performance.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees