Campaign Manager - BSI CRM (w/m/d)

der affinis

13h • Hybrid

About The Position

As part of the Data Driven Marketing division, the Campaign Manager will support a long-term client engagement in the insurance sector. The role develops the client’s CRM and direct-marketing processes, ensuring campaigns, customer journeys, and customer communications are data-driven, measurable, and effective. The successful candidate will have hands-on experience with BSI CRM and a track record of implementing campaigns.

The role owns CRM and direct-marketing campaigns end to end, from target-group selection through delivery. It develops customer journeys, campaign flows, and automation logic in BSI CRM, analyzes results, and continuously improves campaign performance. The Campaign Manager also contributes to the development of BSI CRM, related processes, and standards, and serves as a point of contact for functional and technical questions about the platform.

Working with data and analytics teams, the role makes data usable for campaigns, supports audience selections and customer analyses, evaluates performance using KPIs such as response rate, conversion rate, and cost per lead, and identifies opportunities for optimization. The position offers responsibility within a collaborative team, opportunities to contribute ideas, and professional development through the affinis academy. Work can be performed flexibly, subject to scheduling needs, at one of four German locations, from home, or remotely from another EU country for up to 27 calendar days per year.

Requirements

• At least 2–3 years of experience in CRM or campaign management.
• Extensive hands-on use of BSI CRM or involvement in its implementation or further development.
• Experience operationally implementing campaigns and managing them independently.
• A data-driven marketing mindset, including familiarity with target groups and customer journeys.
• Confidence working at the intersection of marketing, data, and IT.
• Structured, solution-oriented, and reliable approach to completing work.
• Ability to set priorities when managing multiple topics simultaneously.
• Clear, direct communication with business departments, sales, and IT.
• Proactive approach and willingness to contribute ideas and drive next steps.

Nice To Haves

• Experience with data selections, SQL, or Customer Data Platforms.
• Knowledge of other CRM or campaign tools such as Salesforce Marketing Cloud, Adobe Campaign, or HubSpot.
• Experience in insurance, financial services, or banking.
• Knowledge of consent management and GDPR-compliant marketing processes.

Responsibilities

• Plan, manage, and execute CRM and direct-marketing campaigns end to end, from target-group selection through delivery.
• Develop customer journeys, campaign flows, and automation logic in BSI CRM.
• Analyze campaign results, identify optimization measures, and continuously improve campaigns.
• Contribute to the further development of BSI CRM, processes, and standards.
• Act as a contact for functional and technical questions about BSI CRM.
• Collaborate with data and analytics teams on target-group selections and customer analyses.
• Evaluate campaign outcomes using KPIs such as response rate, conversion rate, and cost per lead.
• Identify optimization opportunities and proactively contribute ideas.

Benefits

• Professional development and training through the affinis academy.
• Opportunities for career advancement and a flexible career path.
• Flexibility to work at one of four locations in Germany, from home, or remotely elsewhere in the EU for up to 27 calendar days per year, subject to scheduling needs.
• 30 days of annual leave.
• Fixed base salary plus variable compensation in the form of individual commissions.
• Capital-forming benefits (Vermögenswirksame Leistungen).
• Collaborative team environment and scope to take responsibility and contribute ideas after onboarding.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed