Campaign Enablement Manager - CVS Media Exchange (CMX)

CVS Health•Boston, NY

7h•Hybrid

About The Position

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. The Campaign Enablement Manager (CEM) is responsible for driving organizational efficiency and developing processes that enable optimal end-to-end client support across the digital media campaign lifecycle. This role ensures seamless operational support, scalable infrastructure, and process excellence from campaign setup through post-launch validation. The CEM will collaborate cross-functionally to deliver precision, compliance, and exceptional client service at every touchpoint. The ideal candidate is a highly organized and detail-oriented marketing operations professional with deep expertise in campaign execution, creative asset management, and cross-functional collaboration—capable of driving large scale campaigns from setup through post-launch with precision, compliance, and operational excellence.

Requirements

5+ years’ experience in account management and/or project management
High School Diploma required

Nice To Haves

Demonstrated ability to lead and execute large-scale campaigns from initiation through post-launch, ensuring operational precision and cross-functional alignment.
Expertise in setting up and managing campaign infrastructure tools such as SharePoint, Workfront, intake forms, and communication channels to support campaign readiness and compliance.
Experience managing dynamic creative optimization (DCO) matrices, coordinating legal and clinical reviews, and overseeing asset QA processes.
Familiarity with platforms like Innovid and internal creative approval workflows a plus.
Skilled in preparing and managing insertion orders (IOs) and trafficking logistics using tools like Adobe Sign to ensure seamless campaign activation.
Ability to oversee post-launch QA processes including screenshot deck creation and proof-of-live validation to ensure campaign accuracy and compliance.
Proven track record of optimizing booked-to-bill workflows, delivering scalable operational support, and ensuring timely and accurate billing and campaign tracking.
Strong interpersonal and communication skills to work effectively across teams
Familiarity with project management tools and methodologies to drive campaign execution and maintain timelines.
Bachelor's degree preferred

Responsibilities

Own Tentpole & Brand Campaign Execution: Lead and manage the end-to-end execution of tentpole campaigns, ensuring all operational processes—from campaign infrastructure setup and creative asset integration to post-launch validation—are delivered with precision, compliance, and cross-functional collaboration.
Campaign Infrastructure Management: Set up and maintain campaign infrastructure, including SharePoint folders, Workfront projects, team communications, intake forms, and checklists to ensure readiness and compliance for all campaigns.
Operational Handoffs : Manage SKU mapping and trafficking logistics to ensure seamless campaign activation.
Post-Launch Quality Assurance: Oversee the creation of screenshot decks, manage dashboard access, and validate proof-of-live to ensure campaign readiness, compliance, and accurate reporting.
Landing Page & Self-Service Support: Manage SKU submissions, conduct landing page QA, and integrate creative banners for tentpole and self-service campaigns, ensuring a smooth client experience.
Optimize Booked-to-Bill Workflow: Deliver seamless operational support and scalable infrastructure to optimize the booked-to-bill process, ensuring timely and accurate billing and campaign tracking.