Campaign Analyst
the Ad Council
•$75,000 - $80,000•Remote
About The Position
The Ad Council’s Insights & Analytics team is seeking a Campaign Analyst to support the measurement, interpretation, and strategic application of data across national, multi‑channel campaigns. This role goes beyond reporting to ensure data integrity, translate performance into decision-ready insights, and guide cross-functional teams on campaign optimization.
Requirements
- 3+ years of experience in marketing, media, or digital analytics
- Strong ability to translate data into strategic recommendations and business implications
- Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios
- Detail-oriented and commitment to data quality, accuracy, and measurement integrity
- Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis
- Excel and PowerPoint expertise
- Experience with databases and BI tools (Tableau, Looker Studio)
- Strong communication skills with the ability to influence stakeholders through insights
- Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness
Nice To Haves
- Familiarity with Google Tag Manager preferred but not required
Responsibilities
- Own evaluation and interpretation performance data across channels for a defined set of campaigns within the broader portfolio
- Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives
- Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors
- Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation
- Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs
- Translate data into insights and actionable recommendations
- Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization
- Apply judgment to interpret ambiguous or incomplete data, integrating multiple inputs to guide recommendations
- Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance
- Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture
- Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions
Benefits
- Full remote work arrangements
- Robust and flexible time off
- Parental/Caregiver leave
- Health days
- Comprehensive Medical, Dental and Vision plans
- Health and Flexible Savings benefit
- Reimbursement toward health and wellness expenses
- Additional insurances for your spouse/children/pets
- Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions
- Professional and skill-based development opportunities
- Tuition Reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
