CDP Campaign Segment Analyst
About The Position
If you are a digital marketer with experience in CDP audience segment creation, we have a pivotal role for you supporting our Business Banking marketing teams. Working hands-on in Adobe Customer Data Platform (CDP), the Digital Campaign Analyst is responsible for developing audience segments utilizing the CDP for use across all marketing channels (e.g. paid media and social advertising, e-mail, public website, mobile app, direct mail). In collaboration with our Business Banking marketing and analytics teams, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with bank policies and digital best practices. The ideal candidate is a strategic problem-solver who is adept at client communication, requirements gathering, and business analysis, who has experience building and distributing segments on a digital platform. Most of all, we expect you to balance collaboration while focusing on results and helping to drive change within the Marketing Activation team.
Requirements
- Bachelor's degree in a related field, or equivalent work experience
- Five to seven years of statistical and/or data analytics experience
Nice To Haves
- Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.
- Experience with a Campaign Data Platform (CDP) (preferably Adobe)
- Financial / banking experience a plus.
- Business Banking Marketing campaign experience preferred.
- Comfortable working on multiple projects in a fast-paced environment.
- Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.
- Good working knowledge of common data models used for customer targeting and marketing measurements such as lookalike modeling, propensity and relationship value predictions, device matching, etc.
- Outstanding analytical and strategic thinking.
- Excellent interpersonal, oral, and written communication skills.
- Strong attention to detail and drive to exceed expectations.
- Ability to communicate technical concepts to a non-technical audience.
Responsibilities
- Own audience segment creation and management for multi-channel marketing initiatives.
- Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.
- Collaborate with team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments.
- Define and document business requirements (including audience traits, content and call to action, channels/destinations, etc.).
- Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.
- Provide insights and actionable recommendations from tests and campaigns; and share results with management and peers to drive continuous improvement of digital channel performance.
- Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
