Camp Marketing and Guest Experience Director

THE SALVATION ARMY•WELLING, OK

15d•$50,000 - $60,000•Onsite

About The Position

The Camp Marketing and Guest Experience Director promotes Camp Heart O’ Hills as a destination for retreats, conferences, and off-season rentals; leads the camp’s digital presence; and supports a consistent, high-quality guest experience from initial inquiry through post-stay follow-up. The role works closely with the Guest Services Director on in-camp delivery and with HR on recruitment outreach. HR manages candidate screening, interviews, offers, onboarding, hiring paperwork, payroll and benefits setup, and compliance records; this Director leads outreach events and directs interested candidates to apply online. The position supports sustainable operations and future capital investments in alignment with The Salvation Army’s mission by growing off-season rentals and improving guest satisfaction. The Director builds and executes an annual marketing plan; maintains the website and social media; creates marketing collateral and stories; develops rental leads and manages the sales pipeline; conducts tours and prepares proposals; and supports retention through follow-up and rebooking efforts. The role also plans recruiting outreach, co-designs the guest journey, gathers and acts on guest feedback, reports on marketing and booking metrics, and maintains organized marketing, outreach, contract, and CRM records. The work takes place in an office and on-site camp environment, with frequent walking between facilities and occasional lifting or carrying up to 25 pounds. The role may require some evening and weekend work, limited travel, periodic overnight travel, driving, and outdoor work with exposure to weather, noise, dust, and dirt.

Requirements

Bachelor’s degree in Marketing/Communications, Hospitality/Business, or a related field, or an equivalent combination of education and experience.
At least 2 years of experience in marketing/sales, guest services, or events.
Valid driver’s license.

Nice To Haves

Experience in a camp, retreat, or hospitality setting is preferred.

Responsibilities

Build and execute an annual marketing plan for off-season rentals and retreats across digital, email, and print channels.
Maintain and regularly refresh the website, including availability, packages, FAQs, and visuals.
Plan and publish social content; capture photo and video stories, testimonials, and case studies.
Develop marketing collateral such as rack cards, one-sheets, and pricing guides, and maintain a light media and partner contact list.
Ensure brand consistency and alignment with The Salvation Army’s mission and standards.
Prospect and cultivate rental leads, manage the pipeline in a simple CRM or lead sheet, qualify inquiries, conduct virtual or in-person tours, prepare proposals, and guide prospects toward signed agreements.
Collaborate with the DYS/DFB on pricing, promotions, and shoulder-season packages.
Support retention through post-event check-ins, rebooking offers, loyalty or affiliate ideas, and targeted email follow-ups.
Plan and host job and career fairs, campus visits, ministry and community outreach, conferences, and virtual information sessions.
Build relationships with colleges and universities, churches, and youth organizations to promote camp jobs.
Create recruiting materials and digital content, including returner spotlights, referral posts, flyers, and booth displays.
Direct interested candidates to apply online through the designated application portal; share event calendars and outreach results with HR and hiring supervisors, and provide contact lists to HR when appropriate.
Co-design the guest journey with the Guest Services Director, including pre-arrival communications, itineraries, welcome materials, and on-site signage.
Ensure a clear pre-arrival to on-site handoff with the Guest Services Director; attend to first-time groups and key arrivals as needed.
Collect, analyze, and act on guest feedback, closing the loop through visible improvements.
Report monthly on marketing KPIs, lead pipeline, bookings, guest feedback themes, and outreach metrics.
Lead a weekly sync with the Guest Services Director and check in regularly with HR during recruiting seasons to align timelines and event coverage.
Maintain organized files for contracts, rate sheets, creative assets, outreach calendars, and basic CRM records.
Perform other duties as assigned.