Camp Marketing and Guest Experience Director (9157)

The Salvation Army•Welling, OK

13d

About The Position

The Camp Marketing and Guest Experience Director promotes Camp Heart O’ Hills as a destination for retreats, conferences, and off-season rentals. The role leads the camp’s digital presence and supports a consistent, high-quality guest experience from initial inquiry through post-stay follow-up. The Director works closely with the Guest Services Director on in-camp delivery and with HR on recruiting outreach. HR manages screening, interviews, offers, onboarding paperwork, payroll and benefits setup, and compliance records; the Director leads outreach events and directs candidates to apply online. The position supports sustainable camp operations, staff infrastructure, and future capital investments in alignment with The Salvation Army’s mission by growing off-season rentals and improving guest satisfaction. Duties include marketing and promotion, sales and rental development, staff recruitment outreach, guest experience support, reporting, and collaboration. The role also performs other duties as assigned.

Requirements

Bachelor’s degree in Marketing/Communications, Hospitality/Business, or a related field, or an equivalent combination of education and experience.
At least 2 years of experience in marketing/sales, guest services, or events.
Valid driver’s license.

Nice To Haves

Experience in a camp, retreat, or hospitality setting is preferred.

Responsibilities

Build and execute an annual marketing plan for off-season rentals and retreats across digital, email, and print channels.
Maintain and refresh the website with accurate availability, packages, FAQs, and visuals.
Plan and publish social media content; capture photo and video stories, testimonials, and case studies.
Develop marketing collateral, including rack cards, one-sheets, and pricing guides, and maintain a media and partner contact list.
Ensure brand consistency and alignment with The Salvation Army’s mission and standards.
Prospect and cultivate rental leads among churches, schools, nonprofits, and corporate retreat groups; manage the pipeline in a simple CRM or lead sheet.
Qualify inquiries, conduct virtual or in-person tours, prepare proposals, and guide prospects toward signed agreements.
Collaborate with the DYS/DFB on pricing, promotions, and shoulder-season packages.
Encourage retention through post-event check-ins, rebooking offers, loyalty or affiliate ideas, and targeted email follow-ups.
Plan and host job and career fairs, campus visits, ministry and community outreach, conferences, and virtual information sessions.
Build relationships with colleges and universities, churches, and youth organizations to promote camp jobs.
Create recruiting materials and digital content, including returner spotlights, referral posts, flyers, and booth displays.
Direct interested candidates to apply online through the designated application portal.
Share event calendars and outreach results with HR and hiring supervisors, and provide contact lists to HR when appropriate.
Co-design the guest journey with the Guest Services Director, including pre-arrival communications, itineraries, welcome materials, and on-site signage.
Ensure a clear pre-arrival-to-on-site handoff with the Guest Services Director; attend first-time group and key arrivals as needed.
Collect, analyze, and act on guest feedback, closing the loop through visible improvements.
Report monthly on marketing KPIs, lead pipeline, bookings, guest feedback themes, and outreach metrics.
Lead a weekly sync with the Guest Services Director and check in regularly with HR during recruiting seasons to align timelines and event coverage.
Maintain organized contracts, rate sheets, creative assets, outreach calendars, and basic CRM records.
Perform other duties as assigned.