Buyer, Ad Operations

Loblaw Companies Limited•Toronto, ON

2d•CA$68,000 - CA$93,500•Hybrid

About The Position

The Ad Operations Senior buyer is responsible for the planning, execution, optimization, and reporting of digital advertising campaigns across multiple media channels. This role serves as a key partner to Media Planning/strategy teams to ensure successful campaign delivery, operational excellence, and client satisfaction within the Québec market. This is a non-payroll contractor opportunity. In office 4 days per week.

Requirements

5+ years of experience in digital advertising, ad operations, media operations, or campaign management.
Experience working with ad servers, DSPs, SSPs, and digital advertising platforms.
Strong understanding of programmatic advertising, audience targeting and measurement
Proficiency with campaign reporting and analytics tools.
Excellent project management and problem-solving skills.
Bilingual (French and English), with strong written and verbal communication skills in both languages.

Nice To Haves

Knowledge of Google Ad Manager, DV360, Meta Ads Manager, and related platforms.
Experience working with agencies and advertisers in the Québec market.
Familiarity with privacy regulations and data governance requirements.

Responsibilities

Manage the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, QA, monitoring, optimization, and reporting.
Ensure campaigns are launched accurately and on schedule while meeting client objectives and performance KPIs.
Monitor campaign delivery and proactively address pacing, targeting, creative, and technical issues.
Implement and validate tracking, tagging, and measurement solutions across advertising platforms.
Maintain best practices, workflows, and quality assurance processes to improve campaign execution and scalability.
Collaborate with internal teams to identify operational efficiencies and automation opportunities.
Maintain campaign documentation, process guides, and operational standards.
Analyze campaign performance data and provide actionable recommendations to improve outcomes.
Track delivery metrics, inventory utilization, and campaign health to ensure revenue realization.
Act as the primary operational contact for Québec-based client service teams.
Partner with advertisers, agencies, and internal stakeholders to ensure seamless campaign execution.
Support client meetings by providing technical expertise and campaign performance insights.
Support the growth of advertising solutions within the Québec market.
Ensure campaign materials and communications align with French-language requirements and local market expectations.
Provide feedback to media teams regarding market-specific needs and opportunities.