Business Value Marketing Manager

Sigma Computing•San Francisco, CA

4h•$126,000 - $148,000•Onsite

About The Position

Sigma is seeking a Business Value Marketing Manager to own the process of transforming customer-realized outcomes into compelling proof for the go-to-market team. This role is responsible for building a system to identify customers achieving results, and then converting these outcomes into published proof and reference-ready advocates. The goal is to support sales and Business Value Services in winning and expanding accounts. This is an individual-contributor role and an entry point into marketing at Sigma.

Requirements

Three to five years in B2B SaaS value marketing, customer advocacy, customer reference, customer success, BVS, or a closely related field.
A track record of creating proof and references independently, not just executing an existing playbook.
Strong writing and storytelling skills, with the ability to identify key outcomes that resonate with prospects.
Comfort with AI tooling, including building or eagerness to build agentic workflows.
Data fluency, including the ability to work with warehouse-native analytics products, pull outcome numbers, and collaborate with RevOps.
Experience with events and customer speakers, with diplomacy for managing customer relationships and executive stakeholders.
Ability to operate cross-functionally across sales, Business Value Services, customer success, product marketing, and field marketing.

Responsibilities

Build and operate the value-proof engine to consistently generate published proof such as case studies, videos, and quote cards based on real outcome data.
Grow a bench of referenceable customers for field sales teams and feed proof tied to realized value to Majors and ABM.
Source and prepare customer speakers for major events like Snowflake Summit, Databricks DAIS, and Sigma's Workflow conference.
Own the Sigma User Meetups (SUMs) webinar series.
Drive review volume and quality on G2 and Gartner Peer Insights.
Run programs like "Built with Sigma" awards to encourage customer recognition.
Own and mature the Customer Advisory Board (CAB) program in partnership with Business Value Services, translating feedback into product input and pipeline.
Distribute relevant stories across the website, sales plays, and ABM pages.
Operate an AI-first system (Sigma, Claude, and connected tooling) to sustain high-volume drafting, repurposing, and distribution of content, and continuously improve this system.