Business Manager, Marketing - Best Customer & Field Assessment, COBT

Capital One • McLean, VA

2d • Hybrid

About The Position

Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business. The platform continues to see exponential growth and has an ambition to maintain tremendous growth over the next few years. The Business Manager, Marketing - Best Customer & Field Assessment role will be responsible for developing and executing a comprehensive strategy and vision for COBT’s Best Customers - those with the highest spend potential to the platform – with a special focus on our field-managed customers. In addition to setting the holistic Best Customer strategy, you will act as the key liaison between marketing, COBT strategy, and the field front lines, partnering closely with the COBT Marketing / Offers and SBC Field teams to create field-specific offers based on direct feedback. A major focus of the position is owning the overall vision and strategy for this portfolio alongside owning the relationship with Field to drive usage and ensure marketing initiatives are landing effectively in the real world. Equally important is incorporating feedback from Field / Best customers to understand holistically how to grow the business. Ultimately, this role is designed to ensure our "Best Customer" insights are translated into actionable field tactics that drive growth.

Requirements

• At least 3 years of professional experience performing analysis
• Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date: A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
• A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
• Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
• Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
• Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
• Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
• Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
• Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
• Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
• Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
• Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
• Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
• Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
• Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment
• Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment.

Nice To Haves

• Previous consulting experience is a plus
• Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
• 5+ years of experience in analysis
• 2+ years of experience in financial services
• 1+ year of experience in consulting
• 2+ years of experience in people management

Responsibilities

• Partnering with COBT and SBC Field teams to develop specialized offers and establish feedback loops.
• Serving as the lead point of contact for the Field team to champion marketing goals and increase product usage.
• Collaborating with the Solutions Consultant team to refine product demos and lead training sessions.
• Partnering with the Sponsorships team to develop and execute a high-impact conference and industry event strategy.
• Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands.
• May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One.
• Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics.
• Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies.
• Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis.
• Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently.
• Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level