Business Lending Acquisitions Director - Remote

UnitedHealth Group•Draper, UT

10d•$134,600 - $230,800•Remote

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. As the Business Lending Acquisitions Director within Optum Bank Small Business Lending, you will lead lending growth by owning the customer acquisition strategy while serving as the central quarterback between the Lending Product and Marketing teams. You will support both small- and large-dollar lending to deliver integrated, high-impact marketing programs that improve customer acquisition, experience, and product adoption. You will operate at the intersection of product, acquisitions, digital, and marketing execution, ensuring the right expertise is deployed to every lending initiative. You will Oversee multi-channel loan acquisition budgets (SEM, paid social, affiliates, SEO) to drive qualified traffic to small business lending products. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

10+ years of marketing strategy experience; lending experience
Experience with Data & AI Utilization to drive acquisition
Proven ability to prioritize and manage multiple projects effectively
In depth knowledge of banking/ lending regulations
Conversion & Funnel Optimization: Demonstrated ability to analyze user drop-off points using journey maps to create frictionless, intuitive, and digital-first borrower onboarding flows
Proven solid written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners
Ability and willingness to travel up to 25%25

Nice To Haves

Deep experience coordinating across product, marketing, and digital teams
Existing knowledge and experience using state of the art marketing tools and platforms
Proven strategic thinker with a results-driven approach and passion for innovation

Responsibilities

Own the end-to-end acquisition strategy across lending products (small- and large-dollar), including demand generation, conversion, and optimization
Build a multi-quarter and multi-year marketing acquisition roadmap targeting new and existing Business customers, leveraging digital marketing channels to drive product awareness, understanding, and conversion
Identify opportunities to improve the end-to-end customer experience in partnership with product and business teams
Partner with Analytics, Modeling, and Lending teams to identify target audiences
Identify, analyze, and interpret campaign performance metrics; leverage learnings to inform future strategies Oversee reporting on marketing funnel performance
Partner with competitive intelligence teams to monitor competitor offers, creative, and channel activity
Partner with research teams to lead projects that better understand how our products and messaging resonate with target audiences
Act as the primary liaison to Lending Product, translating product priorities into marketing plans Coordinate across marketing functions to ensure the right SMEs are engaged
Bridging the gap between the marketing, product engineering, user experience (UX), and risk/compliance teams
Grow and develop a small team of acquisition analysts