Business Intelligence Analyst III

Yamaha Motor Corporation, USA•Marietta, GA

41d

About The Position

Yamaha Motor Corporation, USA is hiring a Motorsports Business Intelligence Analyst to serve as the division’s fact base and insight engine. The role transforms fragmented market, customer, competitive, industry, and internal business data into forward-looking intelligence to identify trends, opportunities, risks, and possible future business environments. Its work supports Yamaha Motorsports’ 10-year strategy and portfolio decisions. The Analyst primarily owns the data-to-intelligence-to-insight stages and partners with strategy leaders to translate findings into strategic choices and actions.

Requirements

Bachelor’s degree in Business, Economics, Finance, Marketing, Statistics, Data Analytics, Market Research, or a related field.
At least 3 years of experience in business intelligence, market analysis, forecasting, strategy, analytics, or a related discipline.
Demonstrated experience conducting trend analysis, building or supporting industry and demand forecasts, and analyzing market share and competitive performance.
Experience benchmarking products and technologies, assessing competitor companies, and monitoring industry, economic, or regulatory developments.
Strong ability to synthesize complex external and internal information into clear business implications.
Knowledge of industry and demand forecasting, market sizing, market-share analysis, segment analysis, and business-performance measurement.
Experience with competitor benchmarking, product and technology comparisons, pricing and positioning analysis, competitor company assessments, and competitive-landscape monitoring.
Advanced proficiency in Excel and PowerPoint.

Nice To Haves

Experience in motorsports, automotive, powersports, consumer products, or a related business.
Experience with Power BI, Tableau, or similar visualization tools.

Responsibilities

Track and analyze market size, demand, volume, share, category and regional trends, industry structure, adjacent categories, technology developments, and economic, demographic, lifestyle, and societal forces; translate external signals into implications for the next 5–10 years.
Develop and maintain evidence-based long-term market and demand outlooks, including baseline forecasts, alternative scenarios, assumptions, leading indicators, and potential strategic implications.
Monitor and assess established and emerging competitors across corporate direction, portfolios, product launches, pricing, features, technology, accessories, financing, connectivity, positioning, customer experience, and partnerships.
Analyze actual versus plan, historical performance, market share, category and segment results, pricing, retail, dealer inventory, and key business drivers; establish a fact-based baseline for strategy and identify changes, root causes, risks, and opportunities.
Connect quantitative and qualitative sources to identify patterns, relationships, gaps, opportunities, and risks, and assess what happened, why it happened, what may happen next, and potential implications for Yamaha’s motorsports portfolio over a 5–10-year horizon.
Assess changes in economic conditions, tariffs, fuel prices, interest rates, and relevant regulations that may affect market demand, industry structure, or competitive activity.
Translate research and analysis into clear implications and recommendations in partnership with Business Management, Product Planning, Sales, Marketing, Operations, FP&A, and other stakeholders.
Partner with Business Management, Product Planning, Research, Finance, Sales, Marketing, YMUS Corporate, YMC, and other stakeholders to align definitions and assumptions, validate findings, and improve the use of intelligence in planning and decision-making.