The Business Instructor - Head of Growth Systems & Client Acquisition

JobRack

19d • £2,500 - £3,000 • Remote

About The Position

The Business Instructor is a premium UK coaching business founded by Michelle Peters, aimed at helping small and boutique law firms increase profits without working more hours. The business offers a flagship Profitable Practice Programme, a premium annual coaching program focused on attracting better clients, converting more inquiries, building stronger teams, and creating businesses that provide genuine freedom. The company is at a growth stage where they need a dedicated leader to take full ownership of the marketing and sales operations, moving beyond the founder's direct involvement in campaign details and operational tasks. This role is crucial for scaling the business and requires an individual who can manage a remote team, optimize sales funnels, implement AI and automation, and ensure all marketing activities are executed flawlessly. The position also involves contributing marketing expertise to client delivery.

Requirements

• At least 7+ years in a senior marketing, growth, or commercial leadership role where you've owned outcomes, not just delivered tasks.
• Experience leading and developing people, managing suppliers, and taking full ownership of an entire business function.
• A genuine ownership mindset - taking responsibility for results rather than waiting to be told what needs doing.
• The ability to remove work from a founder's plate, not create additional dependency.
• Strong digital marketing expertise across lead generation, conversion optimisation, and customer acquisition with measurable commercial results.
• Experience managing or improving high-value consultative sales funnels or application-based sales processes.
• Confident creating, reviewing, and improving marketing copy including emails, landing pages, and campaign messaging.
• Demonstrable experience implementing AI and automation to improve business performance - designing and building workflows.
• Strong experience with marketing technology, ideally including ActiveCampaign, ClickUp, CRM platforms, landing page software, webinar platforms, and automation tools like Zapier.
• Naturally analytical - comfortable using data to identify trends, diagnose problems, and improve performance without being asked.
• Exceptional attention to detail - verifying forms and automations work.
• Experience managing remote teams, freelancers, and external agencies whilst maintaining accountability and quality standards.
• Comfortable working directly with business owners and senior decision-makers, reviewing their marketing materials and facilitating workshops or clinics.
• Commercially minded, results-focused, and genuinely curious with an appetite for problem-solving.
• Highly organised, proactive, and solutions-oriented - challenging existing processes and recommending better ways of working.

Nice To Haves

• Experience working directly with a founder or entrepreneur, helping them transition from being the centre of operations to leading a scalable business.
• Professional services marketing experience, particularly with law firms, accountants, consultants, or financial advisers.
• Experience within membership businesses, coaching companies, or online education providers with recurring revenue models.
• Knowledge of designing AI agents, GPTs, or custom AI solutions and staying ahead of emerging technologies.
• SEO experience and understanding of Generative Engine Optimisation (GEO) and how AI search is changing online discovery.
• Revenue operations experience aligning marketing and sales to improve conversion and designing dashboards that support better decision-making.
• Experience promoting and optimising webinars, workshops, or live events.
• Consultancy or facilitation experience - comfortable presenting ideas, running implementation sessions, and acting as a trusted adviser to clients.

Responsibilities

• Taking full ownership of marketing performance, lead generation, webinar registrations, workshop attendance, and application pipeline.
• Developing and executing marketing strategies across webinar campaigns, product launches, email marketing, and paid advertising.
• Owning sales operations from enquiry through to Programme application, working with the prospect manager.
• Monitoring and optimising the complete funnel, including advertising performance, registration rates, attendance rates, booking rates, application rates, and conversion rates.
• Writing, editing, and improving marketing copy across emails, landing pages, webinar messaging, and campaign assets.
• Leading AI and automation implementation, building agents and workflows.
• Taking ownership of the technology stack (ActiveCampaign, ClickUp, CRM platforms, landing pages, webinar platforms, automation tools) and ensuring systems are integrated and optimised.
• Leading the marketing team and external suppliers, coaching people to high standards whilst remaining actively involved in delivery.
• Providing quality assurance across all marketing activity, including reviewing copy, proofreading communications, testing forms and automations, and checking customer journeys.
• Contributing marketing expertise to client delivery, reviewing client materials, providing strategic feedback, delivering marketing clinics, and representing the company professionally.

Benefits

• £2,500-£3,000 per month (negotiable)
• Full-time
• Fully remote - work with an established international team across the UK and the Philippines
• 20 days paid annual leave (by prior agreement to ensure continuity for the business and team)
• Results-focused culture based on ownership, accountability and trust rather than micromanagement
• Real leadership role with genuine ownership - you'll influence strategic decisions and shape the future growth of The Business Instructor
• Work directly with Michelle Peters, gaining access to strategic discussions whilst being trusted to lead marketing and sales independently
• Build, improve and innovate - you'll redesign processes, implement AI, build smarter systems and continually strengthen how the business operates
• AI-first business - you'll be encouraged to research, test and implement new technologies that improve efficiency and performance
• Variety and autonomy - work across strategy, marketing, AI, systems, leadership, campaigns, sales optimization and client delivery with genuine decision-making power
• Professional growth opportunity to broaden your experience across leadership, commercial strategy, AI implementation, marketing, sales and business growth
• Learn from an entrepreneur who's constantly innovating - exposure to strategic thinking that many marketing professionals only experience much later in their careers
• Work that makes a difference - every improvement helps owners of small law firms build more profitable businesses and enjoy greater freedom

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed